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Apple's sleeping advertising business

thespl.it

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Re: Apple's sleeping advertising business

#21

Post by Apocryphon »

hnbear wrote: post #8

That Apple could do it doesn’t mean they will, and the article doesn’t present much actual evidence it will. In Apple long-running saga with Ads it’s always seemed like Apple hates ads because it’s other companies content (and so priorities, aesthetic, and feel) jammed inside an Apple product. And Apple hates anything that ruins the Apple Experience :tm: Paying to be the first App Store entry is great, because it’s A…

There are embedded ads in Xcode now:

https://twitter.com/niw/status/1577955010167508992

Now granted, it’s to upsell a service that’s integrated with the product you’re using, but it goes to show Apple products no longer simply sell themselves without intrusive ads.

Re: Apple's sleeping advertising business

#22

Post by jackjeff »

musicale wrote: post #19
jonplackett wrote: post #16

Apple adding ads to the AppStore was a terrible idea. Not because I hate seeing ads, but as a developer I hate it. I’ve made some apps that have had millions of downloads that I launched with no ad spend whatsoever, just good old fashioned viral growth. It got a tonne of copycats but that was OK because I just made the app better in response. Now, your app is competing against all the inevitable copycats - but those…

It's also a lousy user experience since the bogus ad app shows up at the top of the page and eats up screen space, especially on a phone. > People are lazy and download the first result a lot of the time. If people need something right away, they're unlikely to want to spend time evaluating a bunch of alternatives.

It’s just made the App Store unusable. Even exact name search is fraught with peril.

I just Google things instead now.

I feel like this is what is going to happen for every product Apple will infest with ads.

Re: Apple's sleeping advertising business

#23

Post by prvit »

Apocryphon wrote: post #21
hnbear wrote: post #8

That Apple could do it doesn’t mean they will, and the article doesn’t present much actual evidence it will. In Apple long-running saga with Ads it’s always seemed like Apple hates ads because it’s other companies content (and so priorities, aesthetic, and feel) jammed inside an Apple product. And Apple hates anything that ruins the Apple Experience :tm: Paying to be the first App Store entry is great, because it’s A…

There are embedded ads in Xcode now: https://twitter.com/niw/status/1577955010167508992 Now granted, it’s to upsell a service that’s integrated with the product you’re using, but it goes to show Apple products no longer simply sell themselves without intrusive ads.

> but it goes to show Apple products no longer simply sell themselves without intrusive ads.

Is that ad really more intrusive than all the TV ads Apple has run over the years?

Re: Apple's sleeping advertising business

#24

Post by Apocryphon »

prvit wrote: post #23
Apocryphon wrote: post #21

Earlier quoted context omitted.

There are embedded ads in Xcode now: https://twitter.com/niw/status/1577955010167508992 Now granted, it’s to upsell a service that’s integrated with the product you’re using, but it goes to show Apple products no longer simply sell themselves without intrusive ads.

> but it goes to show Apple products no longer simply sell themselves without intrusive ads. Is that ad really more intrusive than all the TV ads Apple has run over the years?

Those, and the iOS settings embedded ads, and the News+ notifications are also intrusive and irritating.

I don’t even think it’s indicative of Apple products slipping in quality. I think they’re just so services oriented these days product discoverability is difficult, but also modern Apple has no shame marketing from within.

Re: Apple's sleeping advertising business

#25

Post by ipsum2 »

jonas21 wrote: post #12
hnbear wrote: post #8

That Apple could do it doesn’t mean they will, and the article doesn’t present much actual evidence it will. In Apple long-running saga with Ads it’s always seemed like Apple hates ads because it’s other companies content (and so priorities, aesthetic, and feel) jammed inside an Apple product. And Apple hates anything that ruins the Apple Experience :tm: Paying to be the first App Store entry is great, because it’s A…

> Paying to be the first App Store entry is great, because it’s Apple showing off the normal Apple content (an app card) within a search list of app cards. The most lucrative ad-supported site in the world (Google search) also shows normal-looking paid content at the top of a list of search results. Apple doesn't need to accept ugly banner ads to build an enormous ad business.

It's so normal-looking, its hard to tell the difference between paid and regular content!

Re: Apple's sleeping advertising business

#27

Post by tpush »

hnbear wrote: post #8

That Apple could do it doesn’t mean they will, and the article doesn’t present much actual evidence it will. In Apple long-running saga with Ads it’s always seemed like Apple hates ads because it’s other companies content (and so priorities, aesthetic, and feel) jammed inside an Apple product. And Apple hates anything that ruins the Apple Experience :tm: Paying to be the first App Store entry is great, because it’s A…

Counterpoint: The Apple News app. Even of you're a paying($10!) subscriber, the app is full of absolutely awful advertisement.

The current culture of Apple produced this app; it wouldn't surprise me if other properties of Apple start to embed ads.

Re: Apple's sleeping advertising business

#28

Post by hnbear »

tpush wrote: post #27
hnbear wrote: post #8

That Apple could do it doesn’t mean they will, and the article doesn’t present much actual evidence it will. In Apple long-running saga with Ads it’s always seemed like Apple hates ads because it’s other companies content (and so priorities, aesthetic, and feel) jammed inside an Apple product. And Apple hates anything that ruins the Apple Experience :tm: Paying to be the first App Store entry is great, because it’s A…

Counterpoint: The Apple News app. Even of you're a paying ($10!) subscriber, the app is full of absolutely awful advertisement. The current culture of Apple produced this app; it wouldn't surprise me if other properties of Apple start to embed ads.

Interesting, thank you. News is one of the apps I never use, sticking to NetNewsWire+Feedly.

I'd hope that ends up in the category of "tried it, failed, phase it out/down", but maybe not.

I especially hate ads in paid-for subscriptions.

Re: Apple's sleeping advertising business

#29

Post by rrwo »

AJRF wrote: post #14

The recent approach to advertising services and the moves they are making detailed in this article have me asking the question, what is the point in paying the Apple premium these days?

You purchase a lifestyle signifier. It's the tech equivalent of wearing Gucci.

Re: Apple's sleeping advertising business

#30

Post by marcosdumay »

georgebarnett wrote: post #9

Advertising isn’t the problem - it’s how and where it’s presented and how that influences the rest of the system. As Apple continues to deploy ads across their platform and where they “stop” will be a good indicator of their current taste and if it survived their long expansion without Steve Jobs at the helm.

I am still waiting to see any company that goes into the advertising business ever deciding to stop at some point.
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