Live data from Hacker News

YouTube locks 4K playback behind Premium subscriptions in latest test

theverge.com

21–30 of 50 posts

Re: YouTube locks 4K playback behind Premium subscriptions in latest test

#22
post #20

Earlier quoted context omitted.

The same way YouTube was making money from 2005 till today?

Have they been profitable all this while though? They were operating at massive losses for a long while.

The fact that they chose to operate at a loss for decades in order to unfairly monopolize market share is their own self inflicted problem.

You reap what you sow.

I'm not paying YouTube/Google one single dime. They already monetize all my private data and viewing habits.

Re: YouTube locks 4K playback behind Premium subscriptions in latest test

#23
I have a family Premium subscription. I'm sad this can not be the default YouTube experience for everybody as every time I see someone watching YT without a sub I do not understand how they can tolerate the barrage of advertising.

Surely this attention economy model must be a loss for humanity as a whole, no?

Re: YouTube locks 4K playback behind Premium subscriptions in latest test

#24

Can someone tell me how YouTube is supposed to make money without ads and premium service? No one has been able to give me a straight answer.

Cute thought experiment:

Google is notorious for snuffing products they consider unprofitable. Yet persisted with Youtube for 16 years. Why?

Re: YouTube locks 4K playback behind Premium subscriptions in latest test

#25
post #24

Can someone tell me how YouTube is supposed to make money without ads and premium service? No one has been able to give me a straight answer.

Cute thought experiment: Google is notorious for snuffing products they consider unprofitable. Yet persisted with Youtube for 16 years. Why?

Because owning the world's biggest video distribution monopoly was worth 16+ years of losses for them. Same like owning Twitter.

They have almost no competition.

Re: YouTube locks 4K playback behind Premium subscriptions in latest test

#26

Earlier quoted context omitted.

Firefox gives me a great ad-free YouTube experience.

Yes but then creators and YouTube don’t get paid.

I don't care about YouTube getting paid, but apparently YT Premium is lucrative for the creators (in comparison to ads). It's a very cheap way to support the people who make the content that you enjoy.

Re: YouTube locks 4K playback behind Premium subscriptions in latest test

#27

This is reasonable. However, I don't like being forced to also pay for their music streaming service because I already pay for (and prefer) a different service.

The Premium Lite subscription doesn’t include Music.

Seems to be a pilot and it available in all regions.

Re: YouTube locks 4K playback behind Premium subscriptions in latest test

#28

I have a family Premium subscription. I'm sad this can not be the default YouTube experience for everybody as every time I see someone watching YT without a sub I do not understand how they can tolerate the barrage of advertising. Surely this attention economy model must be a loss for humanity as a whole, no?

I just use ad blockers. I haven't a YouTube ad in years.

Re: YouTube locks 4K playback behind Premium subscriptions in latest test

#29
post #24

Can someone tell me how YouTube is supposed to make money without ads and premium service? No one has been able to give me a straight answer.

Cute thought experiment: Google is notorious for snuffing products they consider unprofitable. Yet persisted with Youtube for 16 years. Why?

No post body was provided.

Re: YouTube locks 4K playback behind Premium subscriptions in latest test

#30
post #20

Earlier quoted context omitted.

The same way YouTube was making money from 2005 till today?

Have they been profitable all this while though? They were operating at massive losses for a long while.

I think the right question is: are they free cash flow-positive? I don't know the numbers off the top of my head. "Operating at a loss" means different things to different people.

Profit is an irrelevant metric for a company like YT that would reinvest every dollar of FCF into growth. (See Amazon for the well-fleshed out reasoning as to why this is so.)

Post reply on HN