The pipeline for musicians on social media is to pay an online source to publish disingenuous articles and Wikipedia entries about them as an artist, and then to use those (purchased) sources for verification. Any artist can get official looking press interviews done on them and then get verified if they are willing to pay for it. Many artists also buy accounts on social media that already come with thousands, and often millions of followers already on them, and then simply change the name on the account to their own artist name. You can also directly pay for verification with any corrupt side-dealing marketer that has access to Twitter, IG, or many other business platforms on those very same social apps.
Thousands of artists do this, they also leverage bots to drive their streaming numbers high to further boost their public impression. The platforms do very little to counter or authenticate this activity because people churning makes them money, and keeps their platforms looking alive, when in truth, it's all pretty much a pit of desperation for popularity with very little realness to it.
Citing all this, there is little value in spending all that money to fake success, most of the artists that engage in it lose money every year, and can rarely perform live as headliners because their audiences would be embarrassingly low (unless they perform at a big festival lined up with many other artists of course). Fakery is even less fulfilling for music artists when you look at the fact that most popular artists are losing a lot of money and time trying to look like they are successful... It also makes having any success as an authentic musician a total washout, as the industry is flooded with all the individuals that are impersonating success, which keeps authentic musicians almost totally out of view.
Until people wake up to how social media coddles the industry of fake credibility, things will get a lot worse. Just imagine fake credibility infiltrating the medical industry (for example), there would be a lot more botched surgeries and diagnoses. Private companies shouldn't serve as the grantor of credibility, they always do it from the perspective of what generates profit, not what generates authenticity.