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Wufoo's Secret to Customer Happiness? Googly Eyes

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Re: Wufoo's Secret to Customer Happiness? Googly Eyes

#21
post #17

Wufoo makes such ridiculous gobs of money. People barely pay attention because they're located in Tampa and don't brag about it all the time - like other subscription based revenue companies we often hear from. What's worth noting is if a big company (99% of them anyway) tried to copy off of WuFoo they'd seem so disingenuous and fake they'd fail. Unless your AMEX, of course.

Can you say how much money? When they were just starting, I remember thinking, "How narrow and trivial. Do they honestly expect to make money?". I'm looking to make this lesson even more potent.

[deleted]

Re: Wufoo's Secret to Customer Happiness? Googly Eyes

#23
post #17

Earlier quoted context omitted.

Can you say how much money? When they were just starting, I remember thinking, "How narrow and trivial. Do they honestly expect to make money?". I'm looking to make this lesson even more potent.

Seconded. We hear all kinds of things about how much companies exit for, but rarely about what they earn. Even an order-of-magnitude or a per-employee order-of-magnitude would be interesting.

This isn't meant to be an accurate analysis, but it gets halfway there. Have your grain of salt ready.

Wufoo has pretty standard conversion rates of 7% signup, 15% free -> paid. Each paid user nets about $13/mo. (http://particletree.com/features/web-app-autopsy/)

Compete (500k/mo | http://siteanalytics.compete.com/wufoo.com/) and Quantcast(250k/mo | http://www.quantcast.com/wufoo.com) have vastly different total traffic numbers, but Quantcast suggests that only 15% of their traffic are regular users.

MY GUESS: Their monthly active users are probably between 30k-75k. 30% of their active users are paid users. I'd say they make about 250k/mo.

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