Apple is building an ad empire as its iPhone privacy crackdown weakens rivals

Post by adriancr » Sun, Aug 21, 2022, 1:55 PM UTC

bombcar wrote: post #18

teekert wrote: post #14

They talk about Apple maps and I for one would like to be able to say I’m looking for a restaurant and see the logos pop up along my route. I’m just hoping Apple will keep their privacy focus. Ads and privacy do not need to be opposed ideas. Ie, my fav Dutch tech blog tweakers.net recently removed all tracking form their ads and serve them locally. I gladly turned off adblock for them and the site was still pleasant.…

All I want is to easily be able to tell Maps “find the next exit with a McDonalds” but this is too complicated a query and so you need a copilot to fight the maps (or use Google maps to find the McDonald’s while leaving the original on your destination on Maps).

Post by ninepoints » Sun, Aug 21, 2022, 1:57 PM UTC

greenthrow wrote: post #5

This article does not support its clickbait headline with much in the way of facts. "Analysts estimate" that Apple's ad revenue could drastically increase. Insiders talk of a reorganization. There might be ads included in more apps. The headline makes a major assertion the body does not support.

Post by diebeforei485 » Sun, Aug 21, 2022, 1:59 PM UTC

bombcar wrote: post #18

teekert wrote: post #14

They talk about Apple maps and I for one would like to be able to say I’m looking for a restaurant and see the logos pop up along my route. I’m just hoping Apple will keep their privacy focus. Ads and privacy do not need to be opposed ideas. Ie, my fav Dutch tech blog tweakers.net recently removed all tracking form their ads and serve them locally. I gladly turned off adblock for them and the site was still pleasant.…

All I want is to easily be able to tell Maps “find the next exit with a McDonalds” but this is too complicated a query and so you need a copilot to fight the maps (or use Google maps to find the McDonald’s while leaving the original on your destination on Maps).

Post by mistercool » Sun, Aug 21, 2022, 2:03 PM UTC

greenthrow wrote: post #5

This article does not support its clickbait headline with much in the way of facts. "Analysts estimate" that Apple's ad revenue could drastically increase. Insiders talk of a reorganization. There might be ads included in more apps. The headline makes a major assertion the body does not support.

Post by axg11 » Sun, Aug 21, 2022, 2:05 PM UTC

mark_l_watson wrote: post #26

Well, after selling 2 billion iPhones, it makes sense that Apple needs to start making money in other ways, such as user services in Apple+ (which I think is a good deal, especially for the family plan). Just my opinion but I don't much mind some advertisements if I feel like they are not impacting my devices' security or my privacy. I am a huge fan of Apple's new Lockdown Mode - I have it enabled 99% of the time.