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Toyota RAV4 Prime hybrid SUV now selling for 48% over MSRP

driverbase.com

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Re: Toyota RAV4 Prime hybrid SUV now selling for 48% over MSRP

#21

Post by selectodude »

jedberg wrote: post #7

Makes sense. That car is the perfect car for my family. Electric range is enough to do most of our daily errands, taking the kids to classes, etc. But the gas range is enough to take family road trips. And in my case, it also happens to have 100% support from Openpilot, which is a requirement for me.

"Specific new Toyota models are shipping with a new message authentication method that openpilot does not yet support. So far, this list includes: Toyota RAV4 Prime 2021+"

Just a heads up.

Re: Toyota RAV4 Prime hybrid SUV now selling for 48% over MSRP

#22

Post by koolba »

givemeethekeys wrote: post #8
chrisseaton wrote: post #4

Earlier quoted context omitted.

> but the dealership wanted to charge me a $15k "dealership fee" Do your scare quotes mean you think it's unreasonable? It's supply and demand, isn't it?

To me, calling it a "dealership fee" implies I'm getting something special from the dealership in addition to buying the car from them.

Of course there's a $15K markup. Something has to pay for that crappy cup of Flavia coffee you get in the waiting room.

Re: Toyota RAV4 Prime hybrid SUV now selling for 48% over MSRP

#24

Post by flurie »

googlryas wrote: post #3

Yup, I went to buy one last year, I think the advertised price was $40k, but the dealership wanted to charge me a $15k "dealership fee" for the pleasure of doing business with them. I went for a Tesla Model Y instead, and I'm very happy with it.

This price tracker[1] shows that the price of the Model Y has increased about 9-12k depending on trim over the past year. Are you happy because that's less than 15k?

[1] https://docs.google.com/spreadsheets/d/1F5IQOynIawoXiJPVarLD...

Re: Toyota RAV4 Prime hybrid SUV now selling for 48% over MSRP

#25

Post by gweinberg »

chrisseaton wrote: post #17
alldayeveryday wrote: post #13

Earlier quoted context omitted.

15k dealership fee is unreasonable.

Presumably it's reasonable because it's supported by market conditions?

Market conditions explain the higher price, but why does the extra money go to the dealership rather than the manufacturer? I think something other than the market is at work here.

Re: Toyota RAV4 Prime hybrid SUV now selling for 48% over MSRP

#28

Post by ParksNet »

flurie wrote: post #24
googlryas wrote: post #3

Yup, I went to buy one last year, I think the advertised price was $40k, but the dealership wanted to charge me a $15k "dealership fee" for the pleasure of doing business with them. I went for a Tesla Model Y instead, and I'm very happy with it.

This price tracker[1] shows that the price of the Model Y has increased about 9-12k depending on trim over the past year. Are you happy because that's less than 15k? [1] https://docs.google.com/spreadsheets/d/1F5IQOynIawoXiJPVarLD...

Better that excess demand is captured by the manufacturer, which can be reinvested into manufacturing, than the dealer.

I far prefer the transparent pricing of Tesla, and its now the only manufacturer I'd consider buying from in the USA.

Re: Toyota RAV4 Prime hybrid SUV now selling for 48% over MSRP

#29

Post by chrisseaton »

gweinberg wrote: post #25
chrisseaton wrote: post #17

Earlier quoted context omitted.

Presumably it's reasonable because it's supported by market conditions?

Market conditions explain the higher price, but why does the extra money go to the dealership rather than the manufacturer? I think something other than the market is at work here.

> why does the extra money go to the dealership rather than the manufacturer?

Because my understanding is they own the cars, once they're delivered from the manufacturer. They own the asset.

Re: Toyota RAV4 Prime hybrid SUV now selling for 48% over MSRP

#30

Post by ghaff »

googlryas wrote: post #15
chrisseaton wrote: post #4

Earlier quoted context omitted.

> but the dealership wanted to charge me a $15k "dealership fee" Do your scare quotes mean you think it's unreasonable? It's supply and demand, isn't it?

It's not just supply and demand, because the manufacturers have been pissed at the dealership markups, because it makes them look bad. And the manufacturers can't do anything about it because of state enforced middlemen in the car sale process. And it's not scare quotes, I'm just using the phrase that they used, which I had never heard of before. And, it was unreasonable, because of some details which I did not inclu…

Well there are destination charges/dealer prep/paperwork etc. I recently had to buy a car. And by all indications low-mileage used are hot tickets right now. Had to pay something like $500 in dealership charges which is more than I've paid in the past I'm pretty sure but not highway robbery.

Didn't even try to negotiate the sticker price but, to my surprise, was about to get the price for some "factory installed options" (which included a first aid kit!) added to my trade-in. So the used car situation cuts both ways.

I was probably pretty lucky to get the car in "only" six weeks.

But didn't even try to get a hybrid or electric.

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