Launch HN: Kraftful (YC S19) – UX Analytics for IoT Products

Congratulations to team Kraftful for such a needed solution. All the best!

I'm confused, how would this be different than an IOT app developer adding mixpanel, amplitude, etc and tagging the various events in their app? does the sdk somehow automatically figure out when the device that the user is trying to connect actually connects properly?

Heidi from Kraftful here again. You’re right, it is possible to track all the right events and then send data to Amplitude and configure charts there. The way this is different is that we’ve already done most of that work for hardware companies. So they don’t need to figure out how to track IoT specific events. The SDK doesn’t do that automatically, but our documentation saves them time figuring out how to do it. And our dashboard is pre-configured so that IoT PMs don’t need to spend time configuring charts or figuring out which metrics matter for IoT. Amplitude also doesn’t have IoT specific benchmarks, usability recommendations, and app store review analysis. So this is just a more complete solution for everything an IoT PM needs to improve the experience in the app.

Thank you! We appreciate your support! (Heidi from Kraftful team)

This has been the promise for so many years and yet have not been solved. Rooting for you to solve it. You definately look like you're on the right track!!