Live data from Hacker News

Pinterest raises $27 million in a round led by Andreessen Horowitz

techcrunch.com

21–30 of 38 posts

Re: Pinterest raises $27 million in a round led by Andreessen Horowitz

#21

"The start-up, which has no revenue to speak of yet" This is the aspect of the site that always made me scratch my head and say "huh?" It is no doubt a well designed site that engages women. Despite being in beta and invite only I know a bunch of women who are really into it. I don't think being engaging is enough though - where do they go from here? How do they actually justify the valuation? Are they going to have…

Pinterest is so freaking monetizable it's not even funny.

Re: Pinterest raises $27 million in a round led by Andreessen Horowitz

#23

Earlier quoted context omitted.

From the article you posted from by Svpply blog: "It’s going to be very difficult for them to grow beyond puppies and photos of Ryan Gosling." Wow. What a complete disregard for women as a desirable demographic. When companies act like this it's an opportunity for the rest of us. I've been using pinterest the same way I use twitter; as social media for my business (whose target demographic is women 22-35).

as social media for my business I wish I could say "OMG", but HN wouldn't allow me. This is exactly what I was afraid of when I found Pinterest: marketers. This is the start of a decline.

Why so? The Twitter deluge of SM marketing? (I'm trying to figure out your concern).

Re: Pinterest raises $27 million in a round led by Andreessen Horowitz

#24
post #23

Earlier quoted context omitted.

as social media for my business I wish I could say "OMG", but HN wouldn't allow me. This is exactly what I was afraid of when I found Pinterest: marketers. This is the start of a decline.

Why so? The Twitter deluge of SM marketing? (I'm trying to figure out your concern).

When people start to promote their products on places like this, they end dominating the content.

Re: Pinterest raises $27 million in a round led by Andreessen Horowitz

#26
post #2

I have not seen my wife so engaged with a site or mobile app since Facebook and possibly Angry Birds. That's when I knew Pinterest was going to be huge. Good for them on raising this round. I think the path to monetization will be a no-brainer as well. Contrast that with the folks as Svpply (I heard hopes for them for early on) who sit around saying "They’ve (pinterest) locked themselves into a niche community of 22-…

My girlfriend found Pinterest via Ravelry, a knitting social network. Not sure which of the two she spends more time on at the moment, but pretty sure most of her online time is on one or the other.

I think Ravelry is an impressive (and, oddly, rarely spoken of) bootstrapping success story.

Re: Pinterest raises $27 million in a round led by Andreessen Horowitz

#27
post #14

"The start-up, which has no revenue to speak of yet" This is the aspect of the site that always made me scratch my head and say "huh?" It is no doubt a well designed site that engages women. Despite being in beta and invite only I know a bunch of women who are really into it. I don't think being engaging is enough though - where do they go from here? How do they actually justify the valuation? Are they going to have…

I'll take a wild guess, predicated on the fact that twitter is another social platform that's difficult to monetize: sponsored pinboards. My company would pay to have "sponsored pinboards" all day long if the net ROI was positive. But that's a huge "if".

I think that pinterest needs to be careful on how many of these "sponsored pinboards" they have. It is currently something cool and hip, but if the ratio of "sponsored pinboards" and user pinboards isn't correct, they can turn off a lot of users.

Re: Pinterest raises $27 million in a round led by Andreessen Horowitz

#29
It's great to see all this action in the social commerce space. With Pinterest, Polyvore, Svpply, Fancy, Weheartit, Wookmark, Wanelo, Sumally, et al it will be interesting to see if there will be a big winner, or if we will end up with several players for different demographics and more targeted products.
Post reply on HN