The "Chief Freemium Business Officer" seems an odd choice for a quote about consumer billing.
I wonder how much work someone with that title has on a day-to-day basis.
Spotify and Google Announce User Choice Billing
21–30 of 392 posts
Re: Spotify and Google Announce User Choice Billing
#22Is this "the enemy of my enemy is my friend" play where Google makes Apple look bad in an effort to avoid some of the regulations that might catch Apple? I cant figure out why Google would want this otherwise?
Spotify is a BIG Google Cloud customer with a $450 million commit back in 2018 [0, 1, 2]. Companies want to keep these types of customers obviously and will leverage other teams internally to get a value add to get that renewal. This is likely just another integration as they look to leverage the relationship across bizdev, partner marketing, and sales teams, internal engineering dogfood projects, discounts, etc. Lots of this type of stuff isn't even targeted at competition just an evolution of the relationship.
Normally how this type of stuff happens, is you'll have some internal team working on a new initiative and looking for headline customers, they will reach out to the sales teams, and say, "hey, you are working with XYZ customer, want to float this idea with them". It's a win-win.
So, having said all they. Google vs Apple, etc, and other large competition politics almost never are on the radar of these teams. They just want to help the customer win, get the sales commissions, and make their internal product successful. It's easy to look at this stuff from the outside and think there is some big plan but the motivation down at the teams level has nothing to do with that since they want mostly to look good on perf reviews.
I have no knowledge of the internals here just talking from experience from what I've seen.
[0] https://www.cnbc.com/2018/03/20/spotify-will-spend-nearly-45...
[1] https://www.protocol.com/enterprise/spotify-google-cloud-pla...
[2] https://cloud.google.com/customers/spotify
Note: I originally had Shopify here. The same strategy/tactics apply.
Re: Spotify and Google Announce User Choice Billing
#23Is this "the enemy of my enemy is my friend" play where Google makes Apple look bad in an effort to avoid some of the regulations that might catch Apple? I cant figure out why Google would want this otherwise?
Spotify is a BIG Google Cloud customer with a $450 million commit back in 2018 [0, 1, 2]. Companies want to keep these types of customers obviously and will leverage other teams internally to get a value add to get that renewal. This is likely just another integration as they look to leverage the relationship across bizdev, partner marketing, and sales teams, internal engineering dogfood projects, discounts, etc. Lot…
The post is about Spotify, not Shopify.
Re: Spotify and Google Announce User Choice Billing
#24Is this "the enemy of my enemy is my friend" play where Google makes Apple look bad in an effort to avoid some of the regulations that might catch Apple? I cant figure out why Google would want this otherwise?
Spotify is a BIG Google Cloud customer with a $450 million commit back in 2018 [0, 1, 2]. Companies want to keep these types of customers obviously and will leverage other teams internally to get a value add to get that renewal. This is likely just another integration as they look to leverage the relationship across bizdev, partner marketing, and sales teams, internal engineering dogfood projects, discounts, etc. Lot…
I think you may have gotten mixed up between Shopify and Spotify - this is an announcement by the latter, not the former. They're spelled so similarly so it's an easy mistake to make.
Re: Spotify and Google Announce User Choice Billing
#25Is this "the enemy of my enemy is my friend" play where Google makes Apple look bad in an effort to avoid some of the regulations that might catch Apple? I cant figure out why Google would want this otherwise?
Spotify is a BIG Google Cloud customer with a $450 million commit back in 2018 [0, 1, 2]. Companies want to keep these types of customers obviously and will leverage other teams internally to get a value add to get that renewal. This is likely just another integration as they look to leverage the relationship across bizdev, partner marketing, and sales teams, internal engineering dogfood projects, discounts, etc. Lot…
FYI The announcement is from *spotify not shopify
Re: Spotify and Google Announce User Choice Billing
#26Crazy that this new revolutionary "first of its kind" feature is – letting the user pick between two payment processors.
Basic choice for payments became a discount offering for Google cloud use....
Total monopolistic behavior
Re: Spotify and Google Announce User Choice Billing
#27Earlier quoted context omitted.
Spotify is a BIG Google Cloud customer with a $450 million commit back in 2018 [0, 1, 2]. Companies want to keep these types of customers obviously and will leverage other teams internally to get a value add to get that renewal. This is likely just another integration as they look to leverage the relationship across bizdev, partner marketing, and sales teams, internal engineering dogfood projects, discounts, etc. Lot…
I think you may have gotten mixed up between Shopify and Spotify - this is an announcement by the latter, not the former. They're spelled so similarly so it's an easy mistake to make.
FYI it's still accurate: https://cloud.google.com/customers/featured/spotify
Re: Spotify and Google Announce User Choice Billing
#28Is this "the enemy of my enemy is my friend" play where Google makes Apple look bad in an effort to avoid some of the regulations that might catch Apple? I cant figure out why Google would want this otherwise?
Spotify is a BIG Google Cloud customer with a $450 million commit back in 2018 [0, 1, 2]. Companies want to keep these types of customers obviously and will leverage other teams internally to get a value add to get that renewal. This is likely just another integration as they look to leverage the relationship across bizdev, partner marketing, and sales teams, internal engineering dogfood projects, discounts, etc. Lot…
You seem to mix up Spotify and Shopify. The Announcement is made by Spotify, you talk about Shopify. But interestingly, your point still stands, as Spotify is also a big Google Cloud customer.
Re: Spotify and Google Announce User Choice Billing
#29Earlier quoted context omitted.
Spotify is a BIG Google Cloud customer with a $450 million commit back in 2018 [0, 1, 2]. Companies want to keep these types of customers obviously and will leverage other teams internally to get a value add to get that renewal. This is likely just another integration as they look to leverage the relationship across bizdev, partner marketing, and sales teams, internal engineering dogfood projects, discounts, etc. Lot…
FYI The announcement is from *spotify not shopify
Yeah, you're right. Same logic applied. Updated links to the correct company.
Re: Spotify and Google Announce User Choice Billing
#30Is this "the enemy of my enemy is my friend" play where Google makes Apple look bad in an effort to avoid some of the regulations that might catch Apple? I cant figure out why Google would want this otherwise?
Spotify is a BIG Google Cloud customer with a $450 million commit back in 2018 [0, 1, 2]. Companies want to keep these types of customers obviously and will leverage other teams internally to get a value add to get that renewal. This is likely just another integration as they look to leverage the relationship across bizdev, partner marketing, and sales teams, internal engineering dogfood projects, discounts, etc. Lot…
s/shopify/spotify/