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Netflix CFO has no plans for advertising but 'never say never'

reuters.com

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Re: Netflix CFO has no plans for advertising but 'never say never'

#21

Netflix already has tons of ads. They heavily use product placement on some shows. Their subtlety makes them worse than explicit ads IMO.

There's a lot wrong with Netflix's Single All the Way but in one shot there's a 10 second close up of someone using a phone to search for a Holiday Inn Express which is shown having 4.6 stars. At the end of this shot they receive a job hired notification from Taskrabbit and cancel their search. Product placement is driving plot lines now.

Re: Netflix CFO has no plans for advertising but 'never say never'

#23
post #21

Netflix already has tons of ads. They heavily use product placement on some shows. Their subtlety makes them worse than explicit ads IMO.

There's a lot wrong with Netflix's Single All the Way but in one shot there's a 10 second close up of someone using a phone to search for a Holiday Inn Express which is shown having 4.6 stars. At the end of this shot they receive a job hired notification from Taskrabbit and cancel their search. Product placement is driving plot lines now.

A Netflix Christmas movie has a many MINUTES long advertisement with Santa clause driving a car and commenting on specific features of the car.

The position that Netflix does not already have egregious ad breaks is laughable.

Re: Netflix CFO has no plans for advertising but 'never say never'

#26

Why not! Hulu has been pretty good so far with having 2 plans: - 1 cheap, with ads - 1 more premium, no ads It lets everyone vote with their wallet.

Except the "No ads" claim on Premium is bullshit false advertising, because some content still has ads before and after. I vote for my wallet by not paying for Hulu.

Iirc, it's only a handful of shows and it's due to contractual agreements that pre-date the ad-free plan.

Re: Netflix CFO has no plans for advertising but 'never say never'

#27

"it's not something in our plan right now." Which means it's coming. Given the large amount of money Netflix has had to borrow to grow their library they will need to hike their monthly fees . Given this, they will also have to do something about the growing discontent with high fees. Which means, they will start to do what all other services are doing. They will split the service into two tiers, advertising vs no ad…

If Netflix gives me the choice of either watching ads or paying an extra $5/month, I'll pay the extra $5/month. If they pull the garbage that Hulu does where they advertise in big letters "NO ADS!" and then in the fine print say "Some content may still have ads", then I will cancel that shit and return to pirating.

This. I will never pay for ads.

Re: Netflix CFO has no plans for advertising but 'never say never'

#28
post #10

Earlier quoted context omitted.

My thoughts exactly, that's not what a CFO does. They'll add the numbers up at the end of the quarter, but they don't make the decisions on how money is spent or earned.

Oof, this is a very antiquated idea of a CFO's involvement. I've worked for a few and more often than not, they're on the front line with every decision.

And a lot tend to make decisions for IT departments too from my experience.

Re: Netflix CFO has no plans for advertising but 'never say never'

#29
Netflix loves to say that they don’t do paid product placement and weasel out by doing product placement paid for by joint promotions (stranger things) or paid to “non-Netflix”-Netflix production (or what the hell the call it, when they don’t have exclusive rights to their Netflix exclusives) (any Korean show)

I think this is about product placement. And I just don’t understand why Netflix hasn’t begun doing dynamic product placement. It’s the weaseling out way of showing advertisements.

Re: Netflix CFO has no plans for advertising but 'never say never'

#30

"it's not something in our plan right now." Which means it's coming. Given the large amount of money Netflix has had to borrow to grow their library they will need to hike their monthly fees . Given this, they will also have to do something about the growing discontent with high fees. Which means, they will start to do what all other services are doing. They will split the service into two tiers, advertising vs no ad…

If Netflix gives me the choice of either watching ads or paying an extra $5/month, I'll pay the extra $5/month. If they pull the garbage that Hulu does where they advertise in big letters "NO ADS!" and then in the fine print say "Some content may still have ads", then I will cancel that shit and return to pirating.

> If they pull the garbage that Hulu does where they advertise in big letters "NO ADS!" and then in the fine print say "Some content may still have ads", then I will cancel that shit and return to pirating.

I didn't believe you.... and then I found Hulu's FAQ page explaining how No Ads still means ads

https://help.hulu.com/s/article/ads-no-commercials

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