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I replied to a sponsored content email

kevq.uk

21–25 of 25 posts

Re: I replied to a sponsored content email

#21
post #2

> If you scroll back up and look at the agreement Paul and I made in January, there was no mention of me not being able to label the content as “sponsored”. But they did mention it..

I was confused by this because that text doesn't appear in the article currently.

Time for the equivalent of some git bisect[1] using the Internet Archive..

...it looks like a couple of paragraphs in the article changed[2][3] during 2022-03-06:

  $ diff before after
  36c36
   When I read Paul’s email from January, I missed the whole ”no sponsored post label“ thing. Reading this new email from Paul with fresh eyes, that part really raised my heckles. I don’t think I would have replied in the first place had I read the original email properly. Silly Kev.
  38c38
   Also (and this may just be the way I interpreted the email) the way he tells me to make it live on my site makes it feel like a demand.
[1] - https://git-scm.com/docs/git-bisect

[2] - before: https://web.archive.org/web/20220306084011/https://kevq.uk/w...

[3] - after: https://web.archive.org/web/20220306110240/https://kevq.uk/w...

Re: I replied to a sponsored content email

#22
post #19

Earlier quoted context omitted.

If you don't have clients, then who is paying you?

Our affiliate partners and advertising networks because we publish our own content on our own sites. We don't get directly paid for posting on other sites

So guest posts are your funnel? Are they done to attract people to your site?

Are they done to strengthen SEO towards your site?

I don't yet understand the business rational of these guest posts and would like to understand the model better. If what you are stating is a valid business I would love to know this way for publishing to generate a profit better.

Re: I replied to a sponsored content email

#24

Earlier quoted context omitted.

Our affiliate partners and advertising networks because we publish our own content on our own sites. We don't get directly paid for posting on other sites

So guest posts are your funnel? Are they done to attract people to your site? Are they done to strengthen SEO towards your site? I don't yet understand the business rational of these guest posts and would like to understand the model better. If what you are stating is a valid business I would love to know this way for publishing to generate a profit better.

They aren't a funnel, they would account for like .0001% of our traffic. It is for "industry outreach" purposes - to help strengthen the link profile of the site (whitehat SEO)

Re: I replied to a sponsored content email

#25
post #21
post #2

> If you scroll back up and look at the agreement Paul and I made in January, there was no mention of me not being able to label the content as “sponsored”. But they did mention it..

I was confused by this because that text doesn't appear in the article currently. Time for the equivalent of some git bisect[1] using the Internet Archive.. ...it looks like a couple of paragraphs in the article changed[2][3] during 2022-03-06: $ diff before after 36c36 When I read Paul’s email from January, I missed the whole ”no sponsored post label“ thing. Reading this new email from Paul with fresh eyes, that par…

I emailed the author last night basically a copy of my comment, and then the article changed shortly after. So I guess the author feels slightly bad about it?
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