Describing the shove sellers as LARPing content creation is very incisive. Funny how often the most successful are often selling "how to sell/create" or some fictional image of creation.
See also: * passive income folks whose business is to teach passive income * van lifers who earn by... selling the van life. Ultimately they're profiting on the difference between reality and people's wishful thinking.
I knew a guy ages ago who wrote blog posts and ebooks and gave talks, all about how to "get famous on the internet". He started making them back when no one had ever heard of him.
His Twitter bio even said "I got famous on the internet telling people how to get famous on the internet".