250 tonnes is A LOT to lift. Look how big a hot air balloon needs to be to lift a few passengers in a basket. Sure helium has more lifting power but it doesn't create miracles. That means the balloon would have to be absolutely massive. Far bigger than the CGI renders they show on their site. Helium is very expensive and a lot of it will leak out of a balloon like that even if you can reclaim the bulk of it back at the storage site.
I'd like to be proven wrong because the idea seems wonderful but the only thing they may be successful at doing is lifting some money from the hands of some gullible investors.