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Poll: Would your start-up bootstrap instead of raising money?

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Re: Poll: Would your start-up bootstrap instead of raising money?

#21

Ask yourself how much money your startup could eventually be sold for. $5 Million? $10 Million? Now divide that by the number of years, divided by 2000. For a $10M exit, working on the startup for 5 years, that works out to $1000 per hour. If you really think your startup can be sold for $10M or more within 5 years then you should think twice before taking on any contract work for less than $1000 per hour.

As others have pointed out, a $10 million exit will tend to require a lot more man hours and dilution for a much lower effective hourly rate

But even if we take your figures, assuming like the original question that you actually need the money, you're choosing between giving away time or giving away equity.

Assuming that delaying a couple of months doesn't diminish the value of your $10 million exit, then giving away even a only couple of percentage points in equity instead is giving away the difference between the ramen money and $200,000 in five years' time; that's the nominal gross return to the investor if you succeed.

Taking it further, if you take a ~$20,000 investment for ~5% of the company to save you ~200 billable hours of contract work at ~$100 per hour, in the event of a $10 million exit the opportunity cost of giving away equity instead of contracting (without any additional funding it's approx $500,000-$20,000 in this example) will have most likely been well in excess of $1000 per hour.

That's why people's chief motivation for joining incubators is seldom the seed money.

Re: Poll: Would your start-up bootstrap instead of raising money?

#22

Ask yourself how much money your startup could eventually be sold for. $5 Million? $10 Million? Now divide that by the number of years, divided by 2000. For a $10M exit, working on the startup for 5 years, that works out to $1000 per hour. If you really think your startup can be sold for $10M or more within 5 years then you should think twice before taking on any contract work for less than $1000 per hour.

That's just completely faulty logic for so many reasons: a) Future value is not equal to current value. b) $10M exit in the future is not set in stone. It'll take longer and be more painful than you think it will be. The chances that you'll have a $10M exit are low. You're doing well if you're pocketing $1M. c) People won't fund you for free. You're giving up a chunk of your company. At 20% of $10M, that's $2M you're…

But it gives you a basis for further consideration. Surely nobody will pay $1000/hr for your services. If they pay $100/hr and you think you have a 1 in 10 chance of exiting for $10M then maybe that's break even.

Really, if you don't think your startup is going to be worth even $5M at some point in the future, I think you have to take a hard look at what you're really trying to accomplish.

Re: Poll: Would your start-up bootstrap instead of raising money?

#23

Ask yourself how much money your startup could eventually be sold for. $5 Million? $10 Million? Now divide that by the number of years, divided by 2000. For a $10M exit, working on the startup for 5 years, that works out to $1000 per hour. If you really think your startup can be sold for $10M or more within 5 years then you should think twice before taking on any contract work for less than $1000 per hour.

Years / 2000? I recall `yearly_salary / 2080 = hourly rate` for 8 hours / 5 days. I think running a start up typically takes more than a 40-hour work week.

Re: Poll: Would your start-up bootstrap instead of raising money?

#24
post #9

One of the issues I've seen with startups that do this is that they end up being consumed by the consulting work and aren't really able to crunch on their own thing. Whether it's demanding clients or the cash, your attention gets sucked away from your startup...I've seen people go years without releasing their own stuff when that was their intention from the very beginning, just got caught up in consulting. But I am…

I've been in the situation you describe for roughly the past 3 years. You and your team must be successful at consulting _and_ the startup, and many people spend their lives without succeeding at either.

Re: Poll: Would your start-up bootstrap instead of raising money?

#25
I've been doing this for the last three years or so -- I wanted to launch a startup but realized it just wasn't the kind of startup you could bootstrap as a side project (i.e., without significant financing). I had already written almost all of the code needed for an initial launch.

I started my consulting business to provide income that I could divert to the startups I wanted to do, but so far it hasn't provided enough excess to allow that. So, that's the potential downside: if you aren't careful, you can become a consulting company where consulting is your primary activity and there's no time or money left for starting up. I think PG has mentioned this too.

I don't think it's an altogether bad way to run things, though. It eventually comes together in many cases and you don't have to worry about pitches, sneaky or uncouth investors, diminutive equity, etc. Investors can really be dangerous and I think a lot of people take investment without understanding the potential consequences.

I knew a major local investor on a somewhat personal level and I've developed a deep distaste for him. I don't believe that he operates ethically and I want my businesses to stay as far away from him as possible. He is dangerous and sneaky, and I believe many investors are.

Bootstrapping yourself as a consulting company first and using excess income to finance startups is a viable concept and I think more people would be wise to consider it. It provides a lot of good experience in the technical and business side of things, and you have to do what you can to stay afloat.

Re: Poll: Would your start-up bootstrap instead of raising money?

#26
I don't know what the "market rate" is there. The way I determine if we can take on consulting gigs is to look at the hourly rate and figure out how many days we get "off" for how many days we work.

It's somewhat complicated by the fact that we don't live hourly, we live annually, so I do the following:

Let's say, to live comfortably, we want $60k a year each. There are some 220 work days in a year, with about 6 productive billable hours per day on average.

That means if I charge $100/hour then I get 2 days to work on the startup for every 3 days of contracting work.

You can pretty easily plug that into a spreadsheet and vary your hourly rate, then come up with an estimate on hours for a project and see how many days you'll get to work on your product.

If your goal is to have 4 spare days per day contracting, you need to charge a lot more per hour, so you need to find a market segment and service that will pay that amount.

Once you've decided this it gives you a really strong sense of "fixed costs" for your time so you feel much more comfortable saying no to work (because it's as simple as having bought something for $1 and therefore needing to sell it for $2).

The one thing that we consistently come across is that people often want to negotiate "partnerships" or cheaper rates in exchange for Other Value Proposition X.

The stock standard answer to this is, of course, we have no spare capacity for that type of proposition because all of our speculative investment is tied up in investment of our own products.

I've found I have more time and more money since I started thinking about things in this way.

Re: Poll: Would your start-up bootstrap instead of raising money?

#27
post #9

One of the issues I've seen with startups that do this is that they end up being consumed by the consulting work and aren't really able to crunch on their own thing. Whether it's demanding clients or the cash, your attention gets sucked away from your startup...I've seen people go years without releasing their own stuff when that was their intention from the very beginning, just got caught up in consulting. But I am…

There are two rules we're using at Steam Clock that are keeping this problem at bay as we bootstrap with consulting:

(1) 50% of our time should be spent on our own products

(2) If we're spending more than 50% on average on client work, we either raise our rates or turn away the least reasonable clients

If you can't pay your bills with the above formula, there are two options:

(1) Promote yourself more, increasing demand and letting you raise your rate

(2) Cut your costs

It's simple, and has worked well for us.

Re: Poll: Would your start-up bootstrap instead of raising money?

#28
post #14
post #11

Earlier quoted context omitted.

Agreed that focus is critically important to an early stage startup. However, raising money can sometimes take 3-6 months (longer in some cases) and that can distract the team just as much. I know startups that have died from spending too much time on fundraising and not enough on product. If you could spend a month on a short-term contracting gig and bring in the equivalent of a small angel round, wouldn't that be a…

Raising a small ($25k-100k) friends and family round shouldn't take you more than a couple weeks. I guess it depends on your startup, team and financial situation, but I feel it makes sense to take the dilution, and get going with your startup rather than putting it off while doing consulting.

Geez if only everyone I knew put together had a spare $25k

Re: Poll: Would your start-up bootstrap instead of raising money?

#30
Its the very difficult 80/20 ratio. I have tried this with my team and failed. Initially you start 80% time consulting, 20% your-own-product, with the intention to reverse the ratio and finally to 100% product. But sadly for me it went reverse direction.
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