I think the ad is rather brilliant. The whole "wtf" vibe is what they were going for. You have to always remember that this ad and the followup ads are part of a much larger campaign that is basically going to be a saga of microsoft advertising. Think of this as one of the first few pages in a chapter within a long book.
The First Bill Gates + Jerry Seinfeld Microsoft Ad Makes No Sense
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Re: The First Bill Gates + Jerry Seinfeld Microsoft Ad Makes No Sense
#22sure it does...it says: "look at us, we are microsoft, we have a ton of money"
Re: The First Bill Gates + Jerry Seinfeld Microsoft Ad Makes No Sense
#23Earlier quoted context omitted.
I think Microsoft wins again because we DID watch the ad didn't we? The problem with your statement, is that watches mean nothing if they do not sell the item. Selling the item means nothing if people don't view the ad. One does not work without the other. In this case its getting views but its not selling, educating or performing anything to those views. This ad is nothing but empty views.
The problem with your statement, is that watches mean nothing if they do not sell the item. Ads aren't just for selling stuff directly. This ad doesn't sell anything, it changes brand image.
i guess changing their image from boring old school corporate machine to just weird is a start
Re: The First Bill Gates + Jerry Seinfeld Microsoft Ad Makes No Sense
#24for those that didn't get it: the ad shows a normal conversation between two people. it wants to show that pcs are for normal people. this is achieved because it makes you think: hey look here are two famous people discussing something normal... that's the thought that runs in your subconsious and thats what microsoft wants, where instead the message of Apple ads is hey "we use mac, we are better than you" bullshit..…
"the ad shows a normal conversation between two people."
maybe if those 2 people lived in the world of seinfeld it'd be normal... but I didn't feel it was very normal; it was weird like the sitcom
hmmm to me the message of the Apple ads isn't 'we are better than you', it's more like 'why put up with this crap anymore? life can be easier if you try something new'
Re: The First Bill Gates + Jerry Seinfeld Microsoft Ad Makes No Sense
#25for those that didn't get it: the ad shows a normal conversation between two people. it wants to show that pcs are for normal people. this is achieved because it makes you think: hey look here are two famous people discussing something normal... that's the thought that runs in your subconsious and thats what microsoft wants, where instead the message of Apple ads is hey "we use mac, we are better than you" bullshit..…
That was most definitely not a normal conversation.
Re: The First Bill Gates + Jerry Seinfeld Microsoft Ad Makes No Sense
#26I don't know what you all are talking about: clearly this is just a teaser ad for Microsoft's new Edible PC. It comes in three editions: moist ($100), chewy ($150), and moist and chewy ($350).
Don't forget Ultimate Moist and Chewy ($500) and Enterprise Moist and Chewy ($750)
Re: The First Bill Gates + Jerry Seinfeld Microsoft Ad Makes No Sense
#27My main thought watching the advert was, "that's sad, Bill Gates steps down from running Microsoft, and now spends his time in discount shoe stores?"
I'm honestly not trying to take a dig at the ad, but it did feel rather tragic.
Re: The First Bill Gates + Jerry Seinfeld Microsoft Ad Makes No Sense
#28I guess they feel the first step towards humanizing Microsoft is humanizing Bill Gates.
Funny, I watched it and I though:
I guess they want to start the hero worship of bill gates. (Mind meld? A sign from above? Running into a store to be a personal servant?)
Re: The First Bill Gates + Jerry Seinfeld Microsoft Ad Makes No Sense
#29for those that didn't get it: the ad shows a normal conversation between two people. it wants to show that pcs are for normal people. this is achieved because it makes you think: hey look here are two famous people discussing something normal... that's the thought that runs in your subconsious and thats what microsoft wants, where instead the message of Apple ads is hey "we use mac, we are better than you" bullshit..…
The only thing I was thinking while watching it is:
What in the world is bill gates doing in a shoe store? (Everyone knows he's a billionare.)
And: Why was seinfeld acting like his servant and/or worshiping him.
Re: The First Bill Gates + Jerry Seinfeld Microsoft Ad Makes No Sense
#30This reminds me of the huge campaign they ran a couple of years back, the one with the dinosaurs, I'm sure you remember it. The idea behind it was that a load of people in offices ran around with dinosaur heads. The point of the ads were that you were a dinosaur if you didn't upgrade to the new office.
However what the ad accomplished was that Microsoft got associated with dinosaurs - they managed to brand their own software as old and cranky.
I was absolutely flabbergasted that a company with that kind of resources couldn't at least find an intern to tell them that this was a really really bad idea. This looks like more of the same...