I really hope Notch comes up with something more interesting than capes for the Minecraft market. I could see something like a robust world generator being extremely interesting, but premium hats and capes has to be one of the stupidest concepts in the history of gaming. I don't like DLC's either, but I guess I just don't like any games enough to care. What I'm trying to say is that I'd like minecraft to stay in it's…
Apparently you are unaware of the runaway success of the Mann Co Store in TF2, which has done so well that TF2 is now Free-to-Play. Hats are among the variety of items that are sold on the Mann Co Store.