Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Facebook is planning to rebrand the company with a new name

theverge.com

Post reply on HN
Print view View original

21–30 of 76 posts

Re: Facebook is planning to rebrand the company with a new name

#21

Post by bredren »

Despite how loathed Facebook is, if an Alphabet-like parent company launches a metaverse that _does not_ integrate with the social graph / is not monetized through advertising, it has a real shot.

I have felt FB has needed to offer a privacy focused social network for some time. Apple is quietly proving people are willing to pay for privacy-enabled social features.

My question is whether they will collaborate with Epic / Fortnite on this. I suspect they will need to in order to take on whatever ends up dominating the App Store Apple's eventual hardware platform.

Re: Facebook is planning to rebrand the company with a new name

#24

Post by paxys »

rishav_sharan wrote: post #7

I don't think that it's gonna be a straight rebrand. If it does happens, it will be more of a restructuring in line with Google, with a new parent company being created. Facebook is way too large and does too many things today to be called just Facebook

It will 100% be an Alphabet-like move. Facebook will continue to be one of the products in their portfolio, and Instagram/WhatsApp/Oculus/others will get more prominence moving forward. They will also probably move their branding and advertising away from the "Facebook" name.

Re: Facebook is planning to rebrand the company with a new name

#25

Post by ranguna »

tragictrash wrote: post #12
musicale wrote: post #10

Face{plant|palm|roll|mask|hugger} Or as an homage to Orwell: Faceboot. They could always go back to their Facemash roots. Or acquire the rights to Skynet.

I'm partial to FacePlantPalmRollMaskHugger

I prefer Faceplanpamollashugger

Re: Facebook is planning to rebrand the company with a new name

#26

Post by astlouis44 »

The metaverse is best defined as an interoperable system of systems. Sound familiar?

That's because we already have it today with the web, but it's primarily based on a flat 2D model. WebGPU, WebXR, and WebAssembly are going to replace the photo, text, and video sites you use currently into 3D spatial ones that you can experience and live in. We'll have the ability to shop in virtual storefronts both for our avatars and for real life goods, chat with others in whatever environment we want with customizable surroundings, and of course browse worlds created by others with easy to use tools.

This is the vision my team at Wonder is building, so that any game engine can export complex spatial content to the browser, at near native performance. The web is powerful because it's cross-platform by default, and it "just works everywhere".

No 30% from walled gardens either!

Link to our Discord if you want to learn more or join us:

https://discord.gg/zUSZ3T8

Re: Facebook is planning to rebrand the company with a new name

#27

Post by astlouis44 »

bredren wrote: post #21

Despite how loathed Facebook is, if an Alphabet-like parent company launches a metaverse that _does not_ integrate with the social graph / is not monetized through advertising, it has a real shot. I have felt FB has needed to offer a privacy focused social network for some time. Apple is quietly proving people are willing to pay for privacy-enabled social features. My question is whether they will collaborate with Ep…

Facebook is going to buy Epic Games, mark my words. It would be north of a $60B acquisition even if they purchase them at twice their current valuation. It would be poetic justice because Epic and FB both have a common enemy - Apple.

Facebook does not have a game engine and it is not currently a 3D-first company, and it makes sense that it will need one to underpin all of the content that will need to be made for the metaverse, by creators.

Re: Facebook is planning to rebrand the company with a new name

#29

Post by astlouis44 »

astlouis44 wrote: post #27
bredren wrote: post #21

Despite how loathed Facebook is, if an Alphabet-like parent company launches a metaverse that _does not_ integrate with the social graph / is not monetized through advertising, it has a real shot. I have felt FB has needed to offer a privacy focused social network for some time. Apple is quietly proving people are willing to pay for privacy-enabled social features. My question is whether they will collaborate with Ep…

Facebook is going to buy Epic Games, mark my words. It would be north of a $60B acquisition even if they purchase them at twice their current valuation. It would be poetic justice because Epic and FB both have a common enemy - Apple. Facebook does not have a game engine and it is not currently a 3D-first company, and it makes sense that it will need one to underpin all of the content that will need to be made for the…

Their other two options are to buy Unity, Roblox, or make their own game engine. Or perhaps fork some of the work that's being done over for the Open3D engine?

Re: Facebook is planning to rebrand the company with a new name

#30

Post by [deleted] »

bredren wrote: post #21

Despite how loathed Facebook is, if an Alphabet-like parent company launches a metaverse that _does not_ integrate with the social graph / is not monetized through advertising, it has a real shot. I have felt FB has needed to offer a privacy focused social network for some time. Apple is quietly proving people are willing to pay for privacy-enabled social features. My question is whether they will collaborate with Ep…

[deleted]
Post reply on HN