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> They've long dominated the food and fashion worlds, this year they've dominated sports, and now they're aiming for the skies. This is a joke perhaps?
This seems like it's just a re-branding and downsizing exercise. Which isn't a bad idea. An old joke is that Alitalia = "Always Late In Takeoff, Always Late In Arrival".
Yes it seems it's a rebranding and downsizing operation.
The articles have very strong nationalist and arrogant tones masked as pride. Please remember that is the product of some marketing guy trying to attract your attention.
It saddens me to discover that acronym for Alitalia. I was aware of the FIAT one. It shows the stereotypes of Italian being good only at good and clothes. Italy is a country of 60 millions people. There are a LOT of people good and bad at many things. As an Italian Software Engineer I personally struggle through life because of this. It's a constant battle to fight stereotypes imposed on me by both foreigners and other italians that just think "fuck it, if they think we are only good at that then we'll dress up and give them a show".
>> They've long dominated the food and fashion worlds, this year they've dominated sports, and now they're aiming for the skies. Being the best at something wins you a prize. It rarely ever means market share. Italy has a great football team, but what percentage of world football is played there? They certainly have all the best fashion, but what percentage of the world's clothing is manufactured in Italy? This philo…
Italian software engineer here. Just ignore the douchebags that came up with that rebranding strategy and the journalists that indulge them. It's all a massive show put on to get the investors money. It's wrong to reduce a country of 60 millions people to be "good chef and good designers". Don't lean into stereotypes of other countries and don't listen to people that try to use stereotypes to market you products from…
British airways promotes itself as the stable luxury carrier. Ryanair promotes the "frugal Irishman" image. The asian airlines usually promote their cabin crew's attention to customer service. Even Westjet promotes the "friendly Canadian" stereotype through their various christmas stunts.
Only Italian companies except for a little one called checks notes Airbus
Except the aircraft...
Earlier quoted context omitted.
Italian software engineer here. Just ignore the douchebags that came up with that rebranding strategy and the journalists that indulge them. It's all a massive show put on to get the investors money. It's wrong to reduce a country of 60 millions people to be "good chef and good designers". Don't lean into stereotypes of other countries and don't listen to people that try to use stereotypes to market you products from…
A chicken and egg situation. Tourism campaigns, of which the branding of national airlines is a cornerstone, is where we get stereotypes. British airways promotes itself as the stable luxury carrier. Ryanair promotes the "frugal Irishman" image. The asian airlines usually promote their cabin crew's attention to customer service. Even Westjet promotes the "friendly Canadian" stereotype through their various christmas…
Thank you, your comment made me see a bigger picture.
> "We have been born as a new Italian brand, and we have chosen to work only with Italian companies," said Alfredo Altavilla, president of ITA Airways. Only Italian companies except for a little one called checks notes Airbus
[1] https://www.google.com/search?channel=trow5&client=firefox-b...
> Alitalia was drowning in debt for years before the pandemic, but Francavilla said that the future is bright for ITA, calling the airline "right-sized" both in terms of fleet, staffing and routing. It’s a mature industry undergoing massive change - isn’t this just a rebranding of a restructuring?
I hope it’s a success and they’re able to grow because right now many Italy to Europe routes are served only by Ryanair (sure, they’re often cheap, but you get what you pay for).
Free hand to layoff staff and let go of debts so they can have a "new start"