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The Reemergence of Style in Software

future.a16z.com

21–30 of 66 posts

Re: The Reemergence of Style in Software

#21
post #8

I don't want to know how much money was paid for these logos https://future.a16z.com/wp-content/uploads/2021/10/Logo-Tran...

I would barely call them logos. It's like they found the name of the company mentioned in the title of some blog article and just took a screenshot. The new Pinterest logo is downright offensive, given how great the original was.

I totally agree. The old Airbnb logo communicated the 'air'. Now it's a salmon pink (??) generic sans serif type with a just as generic A icon

Re: The Reemergence of Style in Software

#22
Going off on a tangent here but I clicked the link explaining why tower PCs used to be beige and it made me realize that my career didn't overlap with the era of cubicles - I entered the job market at a time when the norm was an open space plan.

I wonder if I would hate the cubicle as much as I hate open space offices?

Can anyone who's witnessed this transition weigh in?

Re: The Reemergence of Style in Software

#23
post #22

Going off on a tangent here but I clicked the link explaining why tower PCs used to be beige and it made me realize that my career didn't overlap with the era of cubicles - I entered the job market at a time when the norm was an open space plan. I wonder if I would hate the cubicle as much as I hate open space offices? Can anyone who's witnessed this transition weigh in?

I've just barely bridged it. Cubicles were better I think. It wasn't real privacy but it was at least something.

Re: The Reemergence of Style in Software

#24
post #22

Going off on a tangent here but I clicked the link explaining why tower PCs used to be beige and it made me realize that my career didn't overlap with the era of cubicles - I entered the job market at a time when the norm was an open space plan. I wonder if I would hate the cubicle as much as I hate open space offices? Can anyone who's witnessed this transition weigh in?

You'd have hated cubicles too, before open office became the norm. Cubicles were the open office of their day. Before them, it wasn't uncommon to have an office with your own door. Or at least sharing a larger office with another person.

Re: The Reemergence of Style in Software

#25
post #22

Going off on a tangent here but I clicked the link explaining why tower PCs used to be beige and it made me realize that my career didn't overlap with the era of cubicles - I entered the job market at a time when the norm was an open space plan. I wonder if I would hate the cubicle as much as I hate open space offices? Can anyone who's witnessed this transition weigh in?

> Can anyone who's witnessed this transition weigh in?

Sure.

If you don't like the way you are treated in your organization today in an open office, you probably wouldn't like the way you are treated in one with cubicles.

Cubicle environments could be soul crushing (see the movie Office Space). They offer a bit of privacy, but noise, interruptions, a boss peering over your back at your screen unannounced could all still interrupt flow and focused work.

Re: The Reemergence of Style in Software

#26
post #8

I don't want to know how much money was paid for these logos https://future.a16z.com/wp-content/uploads/2021/10/Logo-Tran...

Can we also talk about how everyone’s clip art looks so much alike? All those tubular-limbed primary-colored simple sausage people make me wince. I guess when you’re making the 10,000th SaaS you just want to be like the others.

“The style appears to serve as the illustrative arm of an intentional deployment of cheerful minimalism to mask the insidiousness of multinational tech corporations with friendliness and approachability.” https://eyeondesign.aiga.org/dont-worry-these-gangley-armed-...

Re: The Reemergence of Style in Software

#27
I think this is an undergrad paper published on a blog.

It’s hard to see if this article is really making a legit point, from a confusing typos early (swapping “form” and “function”, or claiming beige was used in software, when all displays were monochrome back then) to pulling out random historical artifacts apparently without understanding them (the Star’s portrait display was not “distinct”; on the contrary the switch to landscape happened in the mid 80s; the first Mac had both a distinct physical design and graphic clues like the trash can and floppy disk; those were not introduced in the 80s, etc).

Laid upon that are a few anodyne design “observations” that have been common in graphic design articles since the early 20th century.

Re: The Reemergence of Style in Software

#28
post #27

I think this is an undergrad paper published on a blog. It’s hard to see if this article is really making a legit point, from a confusing typos early (swapping “form” and “function”, or claiming beige was used in software, when all displays were monochrome back then) to pulling out random historical artifacts apparently without understanding them (the Star’s portrait display was not “distinct”; on the contrary the sw…

Yeah, what is going on with the a16z blog?

Re: The Reemergence of Style in Software

#29
post #8

I don't want to know how much money was paid for these logos https://future.a16z.com/wp-content/uploads/2021/10/Logo-Tran...

I disagree that this is a fashion -- logo design over the last 100+ years has consistantly shifted this way, while the media they are communicated in has engendered lower and lower attention span, vastly faster exposure rates per day, massive audiences. The information in the logo is being reduced for specific reasons. I agree that this is de-facto loss of diversity and culture for delivery, somewhat analagous to fac…

I don't think it's just analogous, I think it's directly related. Taylorism imposed on society by the most greedy amongst us is, in my opinion, the cause of this as they've become (or perhaps, always were) the axiomatic drivers of policy and power in western society and culture.

My opinion is that this trend is due to a signal we're seeing where people are being pushed towards efficiency goals in their lives constantly due to pressures presented on them much of which flourished during the industrial revolution and carried through technology in the information age.

I used to enjoy looking at something and taking 20 minutes to explore what exactly it is and assess it, it's uniqueness or lack thereof, and so on. Now, 20 minutes is too much time, when I want or need something I just need Solution for what I need so I can move to the next step of my life. I don't have time to figure out what your product or service is, I need Solution and you either offer it or not, I don't care about your aesthetics or how nice it is (I do but thats often just a bonus anymore as long as it accomplishes the goal).

Heck, I don't have the time to check the space of Solution competitors to find what I need, I even outsource that to third parties to tell me what's good and not good. There are too many pressures in modern life for me to care and you better tell me what it is you do and better do it because it will effect my efficiency which directly impacts how much actual free/leisure time I do or don't have outside of my constant efficiency pressures at every turn, from everyone.

In a world with less pressures of efficiency and ROI, we're more willing to explore things when failure is acceptable and the risk is more worth the potential of enriching our lives by taking a chance on Solution and see what it's all about. Hyper competitive societies don't allow this slack space. If you take this path you better hope the risk was worth it or you're wasting piles of time and money you already didn't have.

While efficiency is important for healthy progress in society and a lack of pressure leads to complacency and stagnation, it's possible to go to extremes in either direction and I'd say weve crossed that point as a society on the productivity push. Some amount of leisure and excess are needed for human happiness. We see this everywhere, "does X, fast, cheap, best."

Re: The Reemergence of Style in Software

#30
post #22

Going off on a tangent here but I clicked the link explaining why tower PCs used to be beige and it made me realize that my career didn't overlap with the era of cubicles - I entered the job market at a time when the norm was an open space plan. I wonder if I would hate the cubicle as much as I hate open space offices? Can anyone who's witnessed this transition weigh in?

yes - I worked in a computer-aided chemistry company as software engineer in California in the 90s. The culture there was from the 80s, but the scientists were very hard working! (scientists may not write very good code but you know, they can write a lot of it! athlete/scientist was common in my group). I was making pretty good money and my father wanted to see where I worked once. So I used my badge to walk in with the two of us, to a ~10 meter x 16 meter open room, with about four glass walled offices on one side and the rest of the area with cubicles.. maybe two dozen or more.. some of the cubicles were "big" with a table, some medium, and then a number of ordinary ones. I was used to it, but as a male, I could see over the cube walls while walking, whereas shorter colleagues could not. Other small things about it at another time.. (some offices at Apple Inc, Cupertino were also laid out like that -- maybe they got it from their HP-imported managers).

My father was silently aghast.. he was actually startled by seeing everyone in the room like that.. all the commotion. It had never occured to him that people could be arranged like a lab rat-maze (which it was really).

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