It's questionable whether online 'influencers' actually influence anyone beyond getting them to watch or listen to their show. What they definitely have is an audience, and that is valuable to the advertisers and marketers who do influence people, as well as prospective guests who want to promote themselves or a cause. I think influencers' main value for advertisers is acting as a magnet for certain demographics, providing another way to do targeted marketing.
Joe Rogan, confined to Spotify, is losing influence
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Re: Joe Rogan, confined to Spotify, is losing influence
#22It's questionable whether online 'influencers' actually influence anyone beyond getting them to watch or listen to their show. What they definitely have is an audience, and that is valuable to the advertisers and marketers who do influence people, as well as prospective guests who want to promote themselves or a cause. I think influencers' main value for advertisers is acting as a magnet for certain demographics, pro…
Well, there's this:
Re: Joe Rogan, confined to Spotify, is losing influence
#23Echochamber effect here I presume. Joe Rogan is doing just fine on Spotify. He can choose not to extend at the end of his contract, go back to YouTube and continue just where he left off.
>Joe Rogan is doing just fine on Spotify.
This article produced data to back up their assertion, I would be curious to see the data you're looking at that helps you make yours.
Re: Joe Rogan, confined to Spotify, is losing influence
#24I'm paying Spotify Premium and still have to listen ads during the show. Spotify also sends video even though I just need the audio. It's a waste of valuable bandwidth and CPU. If there would an alternative I would take it. Anyway I have definitely listened JRE way less lately...
>I'm paying Spotify Premium and still have to listen ads during the show.
I have Spotify and don't listen to podcasts much at all. When I have, it hasn't been on Spotify and I've always been able to skip through the recording to get past the ad (either with a "skip fwd 15 secs" button or by grabbing the slider and moving it manually). Does Spotify not offer that capability?
Re: Joe Rogan, confined to Spotify, is losing influence
#25Earlier quoted context omitted.
Apparently he made $30M in the year before the deal. If the deal lasts for more than 2 years, then he has made a serious error.
Is Spotify the only source of revenue from his podcast? I don't listen to JRE, but this thread suggests he's still running third-party ads on the show. Presumably then he's still getting some portion of that $30M/year on top of what Spotify pays him. > Spotify doesn’t play or include ads that interrupt the listening experience of Premium subscribers. However, some podcast creators may include third-party advertising,…
Not only does he run the ads (though I suspect spotify reaps those benefits), they're randomly inserting them in the podcast now and it's annoying. Sometimes it's mid sentence.
Annoying to both pay for spotify and get hammered with ads. Granted I pay for the music, but it's still annoying as all.
Re: Joe Rogan, confined to Spotify, is losing influence
#26I'm paying Spotify Premium and still have to listen ads during the show. Spotify also sends video even though I just need the audio. It's a waste of valuable bandwidth and CPU. If there would an alternative I would take it. Anyway I have definitely listened JRE way less lately...
>I'm paying Spotify Premium and still have to listen ads during the show. I have Spotify and don't listen to podcasts much at all. When I have, it hasn't been on Spotify and I've always been able to skip through the recording to get past the ad (either with a "skip fwd 15 secs" button or by grabbing the slider and moving it manually). Does Spotify not offer that capability?
They’ve made it simple to skip ads because each ad pops up as a track that you can scrobble to the end of. I assume they’re satisfied with this because my dragging my finger across the name of the advertiser is probably a better signal of impression than hoping I was actually present during the ad roll.
But Apple podcasts “skip 15sec” is still easier, I can do it without looking while driving.
Re: Joe Rogan, confined to Spotify, is losing influence
#27I'm paying Spotify Premium and still have to listen ads during the show. Spotify also sends video even though I just need the audio. It's a waste of valuable bandwidth and CPU. If there would an alternative I would take it. Anyway I have definitely listened JRE way less lately...
Not a single-video-file like solution, but you might think e.g. Youtube, Spotify etc could sync a separate audio file and stop the video streaming when a tab is hidden. Such a predictable waste of bandwidth, as you observe, that it might even merit browser support.
Re: Joe Rogan, confined to Spotify, is losing influence
#28I'm paying Spotify Premium and still have to listen ads during the show. Spotify also sends video even though I just need the audio. It's a waste of valuable bandwidth and CPU. If there would an alternative I would take it. Anyway I have definitely listened JRE way less lately...
The guys who rip it to YouTube cut out the commercials, and NewPipe delivers the audio feed ad free. I'm not a big Rogan guy but even if I paid for Spotify I'd probably watch it that way.
Re: Joe Rogan, confined to Spotify, is losing influence
#29At first I thought he would be ok. His original gripe with Youtube was the censorship of controversial guests. Either he or Spotify prevented most of the controversial videos from being imported into Spotify so I guess the problem remains. Is there a platform that allows any/all controversial guests?
Advertisers don’t want to advertise next to controversial guests, so if there’s another platform they don’t have 100 megabucks to buy content with (I mean, podcasting is the most open platform of all before “exclusive podcasts” became a thing)
Re: Joe Rogan, confined to Spotify, is losing influence
#30Im sure the money was more than enough for him to feel compensated
Yeah it’s not like Joe’s goal in life was to influence people. Dude wants to make a living talking to people, which he’s achieved 100fold