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Earlier quoted context omitted.
How do you block it?
curious as well? How to block Floc?
I'm curious, with third-party cookies being fased out, and alternatives like FLoC being met with resistance, could this drastically cut the size of Google's revenue's down? If the ads can no longer be accurately targeted, I imagine that would mean the main value of AdWords is no more, and that's the foundation that entire company is built on.
If Firefox had larger market share, Chrome wouldn’t have been able to make this opt out for websites rather than opt in because it would have given them a bad public image. I don’t think it’s fair that some company gets to force every website maintainer (most aren’t extremely technical and just use Wordpress or something similar) on earth to muddle through documentation for their particular setups to 1) learn it exis…
FLoC is only opt in for testing the proposal[0]. As a sibling comment says this is technically performative but publicly signals a stance against the proposal.
Though we also shouldn't forget that Amazon loves third party tracking and happily falls back to IP address associations if cookies aren't available.
Edit:
[0] https://developer.chrome.com/blog/floc/#take-part-in-a-floc-...
It's all pointless, it will win out eventually because it makes sense and Google isn't about to stop tracking you regardless of FLoC. All it does is disincentivizes smaller players from doing their own tracking which you'll have no control over anyway. Personally I don't see depersonalized targeting as a bad thing. Better than advertising dish washers to people who just bought a dish washer or some such nonsense.
I know there is skepticism that the opt-out http header is useful. Mostly because the places deploying it wouldn't call the floc API anyway. But, it is certainly useful to publicly see floc sentiment. As far as I know, Amazon hasn't said anything publicly about floc, but now we know they are aware and doing something about it. I saw that GitHub and The Guardian also rolled out the header. Waiting for a website tracki…
It's all pointless, it will win out eventually because it makes sense and Google isn't about to stop tracking you regardless of FLoC. All it does is disincentivizes smaller players from doing their own tracking which you'll have no control over anyway. Personally I don't see depersonalized targeting as a bad thing. Better than advertising dish washers to people who just bought a dish washer or some such nonsense.
It's all pointless, it will win out eventually because it makes sense and Google isn't about to stop tracking you regardless of FLoC. All it does is disincentivizes smaller players from doing their own tracking which you'll have no control over anyway. Personally I don't see depersonalized targeting as a bad thing. Better than advertising dish washers to people who just bought a dish washer or some such nonsense.
That would annoy me less than seeing dish washer ads AFTER I bought the goddamned dish washer.
* I don't suspect he his.
Why do we believe the Googs will actually honor this flag? If it's just an HTTP header, the browser can be made to just act like it's not there. All of these "flags" are essentially honor policy level things (just like robots.txt), but if the thing is not even told to look for the flag, there's nothing stopping from doing exaclty what is being asked not to do.