So I have a friend. For the purpose of this post, I'm going to call him Hideyuki Chikafuji. That isn't his name, but it gives the right sort of feel. He works as a well-paid professional in an industry which isn't investment banking, but could be. He has a degree from Northwestern in, well, let's call it Physics. Magna cum laude. What question do you think he gets asked in every job interview? If your answer was "Do…
That's currently the case here. It seems to be a company (a small one, mind you), who lied about who they were, and why they were doing what they were doing.
Now, it seems to be a small enough company that if they had let this be known from the get-go, then Reddit wouldn't have cared. However, from what seems to be the case, they didn't even use one of their cofounders as a "company face" sort of deal-- they have, in essence, made up a person from the ground up, to the standard of "Well, Starcraft players can relate to someone like this", to PR for them.
That is what's got people pissed off.