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Launch HN: Ditto (YC W20) – Keep product text in sync from design to production

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Re: Launch HN: Ditto (YC W20) – Keep product text in sync from design to production

#21
I understand the problem that you guys are trying to solve. I experience this pain eveyday at my job.

However this landing page is not doing a great job at explaining the solution. I'm sure once you see the product everything clicks but the current communication is not really explaing well this problem or showcasing well the features and workflows of your solution.

Re: Launch HN: Ditto (YC W20) – Keep product text in sync from design to production

#22
This is a great idea. Have you considered moving into the closely related field of localization? If your managing copy all the time then you also have to manage it in different languages. There could be a lot more you can do with that...

Re: Launch HN: Ditto (YC W20) – Keep product text in sync from design to production

#24

Why limit Ditto to only text assets?

While there’s a chance we expand to other types of assets in the future, we want to tackle text first. We think text is often more cross-functional than images or other assets — it’s worked on by people from legal, marketing, customer success, in addition to engineers and designers — but there isn’t a unified suite of tools focused on text right now. There are lots of areas around text we still want to tackle and integrate into an end-to-end solution: localization and internationalization, A/B testing, intelligent suggestions and linting, etc. A lot of these are text-specific use cases, which allows us to do things like help teams build out a component library dedicated to text, and then surface component suggestions based on text in their mockups.

Re: Launch HN: Ditto (YC W20) – Keep product text in sync from design to production

#25

I understand the problem that you guys are trying to solve. I experience this pain eveyday at my job. However this landing page is not doing a great job at explaining the solution. I'm sure once you see the product everything clicks but the current communication is not really explaing well this problem or showcasing well the features and workflows of your solution.

I think the front page does a good job at communicating considering how specialized this tool is and how small the audience it targets.

But maybe they could move the demo video closer to above fold? Also, is booking a demo really the most important CTA?

Re: Launch HN: Ditto (YC W20) – Keep product text in sync from design to production

#26

I understand the problem that you guys are trying to solve. I experience this pain eveyday at my job. However this landing page is not doing a great job at explaining the solution. I'm sure once you see the product everything clicks but the current communication is not really explaing well this problem or showcasing well the features and workflows of your solution.

Thanks for your feedback -- definitely want to make sure our landing page explains Ditto clearly. Any specific suggestions for what to improve on or what's confusing?

Re: Launch HN: Ditto (YC W20) – Keep product text in sync from design to production

#27
post #17

Congrats on the launch, looks great! Couple of questions: 1. Do you support localization? 2. Do you think there is a benefit to using this in addition to a headless CMS that is already managing authored content? At my previous company we did a lot of AB testing around product copy in our signup funnel which was surprisingly effective. This could be a really useful feature to include in the future

1. At the moment, we've seen teams use Ditto to localize if they already localize their mockups (i.e. have mockups in different languages). However, we're releasing the ability to create variants of text (i.e. for translations, user states, etc.) not mocked up in the design in the upcoming week. It's been in development for a while (and to be honest we were hoping to release it before today), but still requires a bit more testing.

2. We built Ditto to specifically tackle product copy, whereas existing CMSs (including headless CMSs) are much more geared for marketing copy (longer form, clear H1/H2/body structure, authorship, etc.) -- which we think are pretty different use cases. With product copy and microcopy, teams have to think a lot more about how that fits into the UI/design/implementation; we're also excited about how our CLI can fit into teams' dev processes (like CI/CD) to streamline workflows!

3. Yup, we're super excited about all the potential extensions of Ditto, A/B testing included.

Re: Launch HN: Ditto (YC W20) – Keep product text in sync from design to production

#28
post #11
post #7

Advanced security is only included in the $30 plan. Do I have to worry about the safety of my data if I pick a cheaper plan?

Sorry that's unclear - we have security measures in place for our app as a whole, regardless of the plan. "Advanced security" refers to the fact that we'll work with enterprise teams to implement custom security measures they might request. For all plans, we have: encryption at rest, encryption in transit, data stored in SOC 1, SOC 2, and ISO 27001-certified data centers, single sign on and mandatory 2FA for employee…

Call it "custom security" or "enterprise security" or whatever, and price it much higher.

Re: Launch HN: Ditto (YC W20) – Keep product text in sync from design to production

#29
Thank you. This seems very useful, and I'm considering proposing this right now to a couple of companies I work with.

However, as a person who used things like poeditor in different small places, there was always a concern about monthly payment for something used quite rarely. In this case, they'd pay for 1-2 months of intense use and then cancel the subscriptions.

In those small companies, I think they would gladly pay a one-time up-front fee, or perhaps a one-time small fee scaled with the amount of text in question... but subscribing for a fixed sum a month for something they don't intend to heavily use yet, probably not.

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