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Don't make customers hunt for the Sign In button on your website

blog.stunning.co

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Re: Don't make customers hunt for the Sign In button on your website

#21

Post by bryanrasmussen »

hellotomyrars wrote: post #6

Semi-related: The trend of the not having a log in button and only a sign up button, requiring multiple clicks just to login. I get that less friction for a new user is better being the thinking but I truly hate having to go through multiple pages just to sign in. What happened to having sign in/sign up being on the same page? Seems the simple and easy, as well as lowest friction way of splitting the difference betwe…

I'm sure UX research shows that the login button is seldom used on a particular site, therefore not that important.

Why seldom used? Because you stay logged in for a long time.

Is UX bull on this issue? Maybe, but if you are logged in for a long time, and then you come to log in when you've been logged out, it might be that you accept the lousy experience on this issue because you actually want to use the site... all that said I wouldn't care if the UX research suggested it was a good move. I wouldn't do it (on anything I owned, I would just argue against it if asked to implement it)

Re: Don't make customers hunt for the Sign In button on your website

#22

Post by smilespray »

donatj wrote: post #13

Plex’s responsive design hides it at the bottom of their hamburger menu in super low contrast gray-on-darker-gray text when your window is less than maybe 900px. It’s literally like they’re trying to hide it. I keep my windows in a grid and I end up just making my window wider because it’s easier than using their god forsaken hamburger menu.

This is one of several reasons why I would never consider paying for Plex Pass again. The other reasons include spending a LOT of resources on rolling out features I imagine few users are likely to be interested in, such as DVR.

Re: Don't make customers hunt for the Sign In button on your website

#23

Post by fireattack »

hellotomyrars wrote: post #6

Semi-related: The trend of the not having a log in button and only a sign up button, requiring multiple clicks just to login. I get that less friction for a new user is better being the thinking but I truly hate having to go through multiple pages just to sign in. What happened to having sign in/sign up being on the same page? Seems the simple and easy, as well as lowest friction way of splitting the difference betwe…

Seriously. I honestly don't mind to have "sign up" being more prominent, but see very little reason why they go further and hide login button..

Re: Don't make customers hunt for the Sign In button on your website

#24

Post by spicybright »

hellotomyrars wrote: post #6

Semi-related: The trend of the not having a log in button and only a sign up button, requiring multiple clicks just to login. I get that less friction for a new user is better being the thinking but I truly hate having to go through multiple pages just to sign in. What happened to having sign in/sign up being on the same page? Seems the simple and easy, as well as lowest friction way of splitting the difference betwe…

I miss going to foo.com and having user/pass fields on the top row of the screen, with maybe a sign up link next to it.

Re: Don't make customers hunt for the Sign In button on your website

#25

Post by tesseract »

erhk wrote: post #16
blntechie wrote: post #11

This is so common nowadays that for many sites I have the direct login page bookmarked. It indirectly implies that once you sign-up, the company stops caring about you. At-least for me.

It's punishment for deleting your cookie. Don't sign in we don't want that. Just stay signed in. Trust us.

There are some websites that are both super aggressive about timing out your session and also make you play hide and seek for the login button. Of the sites I use frequently UPS used to be about the worst offender but the most recent version of their site does have a usable login link.

Re: Don't make customers hunt for the Sign In button on your website

#26

Post by donatj »

smilespray wrote: post #22
donatj wrote: post #13

Plex’s responsive design hides it at the bottom of their hamburger menu in super low contrast gray-on-darker-gray text when your window is less than maybe 900px. It’s literally like they’re trying to hide it. I keep my windows in a grid and I end up just making my window wider because it’s easier than using their god forsaken hamburger menu.

This is one of several reasons why I would never consider paying for Plex Pass again. The other reasons include spending a LOT of resources on rolling out features I imagine few users are likely to be interested in, such as DVR.

I wouldn’t go that far. I subscribe to Plex Pass happily mostly to support financially a service I adore and use daily. Features I don’t use don’t hurt me and they give you the option to disable things you don’t use.

The login button is just hard to find on the homepage.

Re: Don't make customers hunt for the Sign In button on your website

#27

Post by MattGaiser »

mhdhn wrote: post #4

I personally definitely agree with "Don't make customers hunt for the Sign In button on your website", since I find that so annoying. I've come to expect this annoying behavior especially from Y Combinator companies, ever since I read Paul Graham opining that companies should actually emphasize the trial/test-drive button, and deemphasize the sign-in button. He said that's what Viaweb did, and they thought it made be…

Is it this?

https://mixergy.com/paul-graham-design/

Kind of along those lines.

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