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How to fight back against Google FLoC

plausible.io

21–30 of 95 posts

Re: How to fight back against Google FLoC

#21
post #6

"You need my consent before you track me." What about this statement is so inherently difficult to understand for SEs at companies like Google? It's time to stop!

Upton Sinclair supposedly said, "It is difficult to get a man to understand something when his salary depends upon his not understanding it."

That would be why SEs at Google et. al. seem incapable of understanding. The business model, and thus, their salaries, is dependent upon tracking people, consent or no.

Re: How to fight back against Google FLoC

#22
post #8

I want to suggest another thing you can do as a web developer. If you can afford it, block all Chrome users, and instruct users to download Firefox instead. Explain why your website is not available for Chrome.

Better to show a unobtrusive banner on top, with a link to a well written article about how chrome is spyware. With a button to download firefox. We did that ages ago, but targeted to internet explorer, with good results.

Re: How to fight back against Google FLoC

#23
post #5
post #3

At what point enough is enough and Chrome and other data-collecting Google products can be called for what they are - spyware? It’s time to pick another browser.

Point is right now. Chrome is spyware, clear and simple.

Chrome has always been spyware. I have no idea why anybody uses it.

Re: How to fight back against Google FLoC

#24

While I do understand that some people may not like it, I don't see how FLoC is particularly harmful. I've read several articles about it, and most of them just say something like "you are being put in a advertising cohort -- see how creepy it is", which doesn't really prove anything. One more specific argument against FLoC is that it will make help tracking users via fingerprinting. I don't really buy it. First of a…

> While I do understand that some people may not like it, I don't see how FLoC is particularly harmful. Sure, I can give an example: it goes beyond simple basic fingerprinting, it allows you to be associated with a group of "others" (your cohort) in ways that can be dangerous to you. Suppose you live in a country where you may not enjoy certain freedoms or some behaviors may be outlawed; end up in the wrong cohort(s)…

> state actor will be able to know these things rather easily

But state actors won't be able identity me individually, so I don't see the harm either. And you can actually reset you FLoC id at any time.

I think advertisers (like Facebook) know that this will damage their revenue and doing mass brain wash to make people think this is harmful for everyone (Cambridge Analytica style).

Re: How to fight back against Google FLoC

#25
post #9

Would I be terribly downvoted if I said that I prefer targeted ads? I'd rather see GPUs than feminine hygiene products. FLoC seems like a method of saving my preferences locally, which is fine. I'm not interested. I won't use Google's browsers and I'll continue to filter my traffic. Internet privacy will always be an uphill battle, there's worse things going on, starting with centralized and monopolized DNS, I feel w…

It’s not local, because your cohort id will be sent to advertisers, and they’ll back-reference that against what they believe you’re interested in. But either way, your initial statement assumes that ads will only be interesting to you if your browsing habits are tracked across the internet. There’s another option: if you visit sites that are focused on GPUs they can advertise GPUs to you. This is the way advertising…

From 1700-2000 you just had whatever adverts everyone else had.

From 2000-2010 you had site/search based adverts

From 2010-2020 you had tracking based adverts

I can't think of even 1 time I've seen a useful advert though

Re: How to fight back against Google FLoC

#26

While I do understand that some people may not like it, I don't see how FLoC is particularly harmful. I've read several articles about it, and most of them just say something like "you are being put in a advertising cohort -- see how creepy it is", which doesn't really prove anything. One more specific argument against FLoC is that it will make help tracking users via fingerprinting. I don't really buy it. First of a…

From the article...

> EFF brings up a second concern which is also novel and scary in terms of privacy. If you sign up to an online service with your email address, they can immediately tie your last week’s browsing data with the email address that you supply them (or physical address, phone nr, etc). It means any service you use now knows what you’ve been up to and not just in an anonymous way

Re: How to fight back against Google FLoC

#27
"The web as we know it is evolving. Apple is pushing a privacy-first approach from its operating systems and Safari" Is that the Apple that uploads the MAC addresses of every device on your LAN and your GPS location without telling anyone?

Re: How to fight back against Google FLoC

#28
post #26

While I do understand that some people may not like it, I don't see how FLoC is particularly harmful. I've read several articles about it, and most of them just say something like "you are being put in a advertising cohort -- see how creepy it is", which doesn't really prove anything. One more specific argument against FLoC is that it will make help tracking users via fingerprinting. I don't really buy it. First of a…

From the article... > EFF brings up a second concern which is also novel and scary in terms of privacy. If you sign up to an online service with your email address, they can immediately tie your last week’s browsing data with the email address that you supply them (or physical address, phone nr, etc). It means any service you use now knows what you’ve been up to and not just in an anonymous way

How can they do that? They only have an ID, don't they?

Re: How to fight back against Google FLoC

#30
post #9

Would I be terribly downvoted if I said that I prefer targeted ads? I'd rather see GPUs than feminine hygiene products. FLoC seems like a method of saving my preferences locally, which is fine. I'm not interested. I won't use Google's browsers and I'll continue to filter my traffic. Internet privacy will always be an uphill battle, there's worse things going on, starting with centralized and monopolized DNS, I feel w…

If you're browsing a computer tech website you get shown ads for GPUs and other tech items. If you're browsing an article on remedies for dealing with cramps you get shown ads for feminine hygiene products.

Maybe on both sites you get shown ads for coca cola or a car.

None of those require building up a profile that tracks your personal browsing habits across the entire internet and is simply targeting your customers where they are.

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