Earlier quoted context omitted.
Yes, but is it actually all that difficult to switch between two vendors? Mac and Windows? Windows and Linux? Android and iPhone? It’s some work, it isn’t that much work. You would be surprised at all the things people don’t care if they lose.
It's not just the work. Money is a factor too. Accessories as well. The Apple Watch needs an iPhone to work for example, dongles, cables, software. Even stuff that works on multiple platforms may not work as well or be limited on others (e.g. Airpods) so you have to decide is it worth switching to lose X and gain Y? I think a lot of people don't care once they switch, but thinking about switching, the costs etc. make…
Still sounds like the lock-in is “be more appealing in some ways”.
Everything is a trade off. Life is tough that way, always forcing you to make decisions, or wait until you can afford to do things before you do them, but at this point we’re talking about luxury goods.