'Improving lives' is ambiguous, it centralizes around solving problems that people have. However if you scale these problems from 1st world to 3rd world problems it seems to me that improving lives in this context is aimed more at 1st rather than 3rd world problems. Which makes sense from a business standpoint, but the title somewhat implies that is about making the world a 'better' place. I am not criticizing pg bec…
While making the world a better place may not be sufficient to build a successful business, I don't think it's fair to say only organizations focusing on the third world are improving quality of life. Companies usually don't make money unless they are helping someone, and that help often leads to an improved quality of life, first world or not.
There is however a difference between: earning money as a goal and improving lives as a means (improved quality of life being a byproduct) and wanting to improve lives (and as such quality of life) and earning money only being a requirement to sustain those activities.
But perhaps startups are not way to go for the latter, which is why I am curious if there are any startups taking this route (or perhaps have tried and failed).