Live data from Hacker News

Telegram is booming but needs advertisers and $700M soon

wsj.com

21–30 of 333 posts

Re: Telegram is booming but needs advertisers and $700M soon

#21
post #8

Let people pay for premium stickers. Split between Telegram and the artists. Win-win-win. Line does this well (at least it did in the past, I’m not in Asia anymore)

Given Telegram's user base I can see these premium stickers being copied and made public very quickly. I'm not sure how you prevent this.

Re: Telegram is booming but needs advertisers and $700M soon

#22
post #8

Let people pay for premium stickers. Split between Telegram and the artists. Win-win-win. Line does this well (at least it did in the past, I’m not in Asia anymore)

Given Telegram's user base I can see these premium stickers being copied and made public very quickly. I'm not sure how you prevent this.

Give a special logo/color/background to the premium stickers or to premium users (people paying 1€/month for example).

Re: Telegram is booming but needs advertisers and $700M soon

#23
post #2

Do they really need advertisers? I'm not sure why all these companies think the whatsapp route isn't possible. People are happy to pay a small yearly subscription for apps if they're truly doing something useful. While I don't personally use telegram, I'd argue it falls into the category of "useful enough to pay for".

Pavel clearly has a social agenda behind Telegram. He wants to provide access to independent uncensored communication platform to everyone for free.

So looks like ads is the only other option left for now.

Re: Telegram is booming but needs advertisers and $700M soon

#24
post #2

Do they really need advertisers? I'm not sure why all these companies think the whatsapp route isn't possible. People are happy to pay a small yearly subscription for apps if they're truly doing something useful. While I don't personally use telegram, I'd argue it falls into the category of "useful enough to pay for".

These startup social apps that run on a loss are heavily, intensely focused on user count as a KPI.

I wonder if that leads to them balking at the reality that once you start charging money you'll lose a % of your users (which should be normal and fine!)

Re: Telegram is booming but needs advertisers and $700M soon

#25
post #22

Earlier quoted context omitted.

Given Telegram's user base I can see these premium stickers being copied and made public very quickly. I'm not sure how you prevent this.

Give a special logo/color/background to the premium stickers or to premium users (people paying 1€/month for example).

Premium users is likely the way to go, then. I feel like the background / logo could be emulated.

Re: Telegram is booming but needs advertisers and $700M soon

#26
post #2

Do they really need advertisers? I'm not sure why all these companies think the whatsapp route isn't possible. People are happy to pay a small yearly subscription for apps if they're truly doing something useful. While I don't personally use telegram, I'd argue it falls into the category of "useful enough to pay for".

I’ve used Telegram for years now, along with almost all my family and friends. I’m a huge fan of it, and it’s basically the only IM I use anymore (other than Signal with some tech friends). If Telegram adds ads, rather than offer us a chance to just pay them, I’ll delete it instantly and push everyone I know to do the same. I absolutely despise ads of any kind, and go to a decent amount of effort to block them from a…

>I absolutely despise ads of any kind

Can the business that pays your bills survive without ads?

Re: Telegram is booming but needs advertisers and $700M soon

#27
post #2

Do they really need advertisers? I'm not sure why all these companies think the whatsapp route isn't possible. People are happy to pay a small yearly subscription for apps if they're truly doing something useful. While I don't personally use telegram, I'd argue it falls into the category of "useful enough to pay for".

While I would be happy to pay for it in principle, the value of Telegram to me is that is has provided a platform for many political dissidents - individuals and groups - who might otherwise be persecuted for their beliefs and activism, and denied a platform for learning and discussion.

I could be wrong but I believe this is a popular reason for Telegram's appeal.

How many of those would be comfortable trusting Telegram with payment details, rather than just a pseudonym?

Re: Telegram is booming but needs advertisers and $700M soon

#28
post #2

Do they really need advertisers? I'm not sure why all these companies think the whatsapp route isn't possible. People are happy to pay a small yearly subscription for apps if they're truly doing something useful. While I don't personally use telegram, I'd argue it falls into the category of "useful enough to pay for".

While I would be happy to pay for it in principle, the value of Telegram to me is that is has provided a platform for many political dissidents - individuals and groups - who might otherwise be persecuted for their beliefs and activism, and denied a platform for learning and discussion. I could be wrong but I believe this is a popular reason for Telegram's appeal. How many of those would be comfortable trusting Teleg…

I'm not sure why that would be a problem. Telegram could easily make bitcoin and/or cash a payment option like countless VPN providers have. No "real info" necessary.

Re: Telegram is booming but needs advertisers and $700M soon

#29

If I remember well, they used DigitalOcean as provider? Was it just for frontend servers? When Russia banned it, they just blanked banned (almost) all of the DO's range.

And what so? China bans half of the Internet. It's actually harder now to find a range that is not banned that one which isn't for VPNs.

Re: Telegram is booming but needs advertisers and $700M soon

#30
post #2

Do they really need advertisers? I'm not sure why all these companies think the whatsapp route isn't possible. People are happy to pay a small yearly subscription for apps if they're truly doing something useful. While I don't personally use telegram, I'd argue it falls into the category of "useful enough to pay for".

Especially when there's Telegram groups that are charging $10/mo to get into haha.

Advertising and privacy don't mix.

e: I was wrong, it's $20/mo (wip.co)

Post reply on HN