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The article doesn’t seem to mention how they got their very first community members. I’ll go out on a limb and guess that they got their first 10-100 users through posts like this on social media
There was also early interest around a framework we created called the Orbit Model[1], which at that point existed primarily in blogpost form.
Before starting Orbit, we did consulting[3] in the developer relations/developer marketing space for about a year, and had met a lot folks who were thinking about the challenges we sought to address, so that group of clients and prospects definitely provided the seeds for the early community.
But yeah, to your point: content can be a great way to attract like-minded folks to an early community. We certainly saw that with the combination of our blog + the Orbit Model.
[1] https://github.com/orbit-love/orbit-model [2] https://orbit.love/blog/why-orbit-is-better-than-funnel-for-... [3] https://developermode.com/
Author of the post here. Happy to answer any questions!
I run a tech community on discord and I'm having a really hard time keeping it alive and well. We've been active for about 5 years and it's hard to keep a tight group of regulars around. Most people seem to come and go, a lot of them only interested in getting their issue solved. People who are interested in being part of a community, chatting with other people etc, don't seem to find what they're looking for and end…
- are there rituals that your community observes together?
- are there milestones community members can achieve that signify their progress or tenure?
- are you regularly acknowledging and celebrating folks who are contributing and adding a lot of value?
- have you tried casual events to connect members to one another?
- what is the unifying sense of identity that could/should bind everyone together? Can you lean into that?
Lovely post that matches many of my experiences (admittedly with communities not directly related to a product). A few notes of my own: > At the start, having just two channels was fantastic. First, it reduced the community ghost town effect by concentrating all activity into those two places. I'm surprised to hear people keep re-learning this lesson. Back when web forums were popular, this was basically the one big…