Why Persuasive Design Should Be Your Next Skill Set • Hacker News Board

Re: Why Persuasive Design Should Be Your Next Skill Set

#21

Post by nitrogen » Tue, Jun 07, 2011, 9:30 PM UTC

dominictarr wrote: post #4

leaves on the dashboard encourage more eco-friendly driving? do they wilt when you accelerate too hard?

The first image that would come to my mind is the leaves swirling in my wake as I press the pedal to the floor around a fun corner (observing all proper speed limits and common sense, of course).

It seems that some designs are justified by people seeing a design they like, rationalizing it after the fact, and applying their rationalization in a way that is too general, without considering other ways the design could be interpreted.

Re: Why Persuasive Design Should Be Your Next Skill Set

#22

Post by ricardobeat » Tue, Jun 07, 2011, 9:45 PM UTC

buzzword alert!

Re: Why Persuasive Design Should Be Your Next Skill Set

#23

Post by ricardobeat » Tue, Jun 07, 2011, 9:46 PM UTC

hluska wrote: post #10

I would give anything to get access to an fMRI and show participants these 'examples of persuasive design' while they are hooked up to it. Much of the literature on persuasive design suggests that the persuasion happens in the cerebral cortex. Neuroscience has shown that persuasion happens a whole lot deeper, in some very primitive parts of our brains. I'd love to see how brains 'light up' when they're confronted wit…

there's a field called "neuromarketing" which is based exactly on that kind of research. I think it's bizarre.

Re: Why Persuasive Design Should Be Your Next Skill Set

#24

Post by tlow » Tue, Jun 07, 2011, 9:59 PM UTC

Am I the only one who thinks BJ Fogg is completely full of it?

Re: Why Persuasive Design Should Be Your Next Skill Set

#25

Post by nbashaw » Wed, Jun 08, 2011, 12:05 AM UTC

drpancake wrote: post #5

Polarising comment alert. I find it so hard to relate to HCI and UX as fields. I mean, do real designers creating great products actually subscribe to this theorising or do they just get on with it? I'm probably completely naive about all of this, but from the outside it looks like a lot of talking and a lack of doing.

Grand theorizing isn't unique to design. I can name probably 20 variants of "x driven development".

Re: Why Persuasive Design Should Be Your Next Skill Set

#26

Post by rimantas » Wed, Jun 08, 2011, 7:24 AM UTC

duopixel wrote: post #12

drpancake wrote: post #5

Polarising comment alert. I find it so hard to relate to HCI and UX as fields. I mean, do real designers creating great products actually subscribe to this theorising or do they just get on with it? I'm probably completely naive about all of this, but from the outside it looks like a lot of talking and a lack of doing.

I'm a designer and I understand what you mean. There are two different things going on here... 1. Design also has its own "architecture astronauts", people who theorize a lot but don't get things done. They are usually in academia, since there are not many companies willing to pay for design astronauting. 2. Design, despite being more closely related to engineering, is usually expressed from the perspective of art. T…

Regarding #1: for some reason this is exaggerated in UX and especially IA fields. I unsubscribed from IA mailing lists because most of the traffic there was argument what IA is and what it is not.

Re: Why Persuasive Design Should Be Your Next Skill Set

#27

Post by brlewis » Wed, Jun 08, 2011, 12:22 PM UTC

On the blackberry browser, their "subscribe" and "popular" boxes float over the text and won't go away. This persuaded me to hit the back button.

Too bad, since I changed the design of my registration page recently and increased sign-ups. I'm eager to learn more but will have to wait 'til I'm at my desk.

Re: Why Persuasive Design Should Be Your Next Skill Set

#28

Post by hluska » Wed, Jun 08, 2011, 6:58 PM UTC

ricardobeat wrote: post #23

hluska wrote: post #10

I would give anything to get access to an fMRI and show participants these 'examples of persuasive design' while they are hooked up to it. Much of the literature on persuasive design suggests that the persuasion happens in the cerebral cortex. Neuroscience has shown that persuasion happens a whole lot deeper, in some very primitive parts of our brains. I'd love to see how brains 'light up' when they're confronted wit…

there's a field called "neuromarketing" which is based exactly on that kind of research. I think it's bizarre.

There's an interesting book called "Buyology" which was written by Martin Lindstrom, one of the big proponents of neuromarketing. Definitely worth a read or two!