I am going to make this comment and it might be unpopular but it is definitely not meant to be a slag against iOS. I am noticing that a lot of the new iOS features are "missing features" from other mobile OSs... and since I'm really only familiar with iOS and Android so I can only compare those but a short list: - centralized notification tray - OTA activation - OTA synching - OTA updates - optimized updates - remind…
You are right, but this is exactly how Apple works. Start with very few features and polish to a pristine sheen. Then add new features and proclaim the world is changing. It certainly has been working for them, and generally, isn't that the type of product development advice anyone in HN would give you? Start simple, polish and iterate.
Apple innovates very well. The iPhone won not because it had an abstract "pristine sheen", it was just a better phone that innovated in the right ways:
Maps worked great, Safari was a full browser in the phone, and other features. It's software keyboard worked well and enabled a large screen for capacitive touch and multimedia. iPhone 1 had a plentitude of new features.
iOS 5 isn't innovating. iOS 5 is copying. I wouldn't be surprised if iPhone 6 has a hardware back button like android.
The iPad still innovates, and hopefully Apple has a cool new product around the corner.