Product-market fit for a B2B company

Post by thestepafter » Sat, Oct 31, 2020, 10:45 PM UTC

kevsim wrote: post #6

At my startup [0] it's still early days, but we're trying to use the Superhuman "engine" [1] for testing PMF. Basically this is a survey where you ask your users how disappointed they'd be if they couldn't use your product anymore, and if enough say "very disappointed", then you're on to something. By no means is it the only/best measure of PMF, but it's a data point. 0: https://kitemaker.co 1: https://firstround.com…

Post by chaBha » Sat, Oct 31, 2020, 11:07 PM UTC

adenta wrote: post #23

chaBha wrote: post #16

Help me understand what strategies you used to get response from potential customers? I can't even get people respond to me. Reddit and forum bans surveys. Folks joining communities rarely respond to PM. How can I see product-market fit then?

Cold emails can be a highly effective strategy, surprisingly.

Post by kevsim » Sat, Oct 31, 2020, 11:22 PM UTC

thestepafter wrote: post #22

kevsim wrote: post #6

At my startup [0] it's still early days, but we're trying to use the Superhuman "engine" [1] for testing PMF. Basically this is a survey where you ask your users how disappointed they'd be if they couldn't use your product anymore, and if enough say "very disappointed", then you're on to something. By no means is it the only/best measure of PMF, but it's a data point. 0: https://kitemaker.co 1: https://firstround.com…

Your product looks interesting. Only blocker for me is that you only bill annually. This is SaaS, there is very little onboarding cost, why lock people in?

Post by rpedela » Sun, Nov 01, 2020, 12:06 AM UTC

akamia wrote: post #12

codingdave wrote: post #2

> Enterprises buy what other enterprises have already approved. I understand why vendors believe this. But I had my share of purchasing discussions when I worked in Enterprise IT, and this was a factor in our decision-making literally zero times. But we never told the sale guys that when they put a bunch of logos into a presentation. We smiled and nodded at all the crap they threw at us, and then promptly ignored 80%…

When I worked in Enterprise IT evaluating new products for a Fortune 50 company it was pretty much the same way. The three biggest things that we looked at were functionality, support and the stability of the company. We needed to know that it could do what we needed it to do and that there were enough support resources that we could get someone on the phone if we had an emergency. It is not cheap to integrate new so…

Post by peterwoerner » Sun, Nov 01, 2020, 3:41 AM UTC

davidivadavid wrote: post #21

codingdave wrote: post #2

> Enterprises buy what other enterprises have already approved. I understand why vendors believe this. But I had my share of purchasing discussions when I worked in Enterprise IT, and this was a factor in our decision-making literally zero times. But we never told the sale guys that when they put a bunch of logos into a presentation. We smiled and nodded at all the crap they threw at us, and then promptly ignored 80%…

With all due respect, this is more often than not what IT people think is happening, meanwhile the person signing the check is talking behind their backs to see if anyone else in the industry is using the product and how they're using it. It's more prevalent in certain industries than others, and some IT people may have more sway than others, but inferring that logos aren't valuable is a terrible take.