You can also do the opposite to your advantage. For instance, the ad pop-ups on salon.com have the close button on the left, which means I end up looking at the ads a little longer.
Why Users Click Right Call to Actions More Than Left
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Re: Why Users Click Right Call to Actions More Than Left
#22I'm amused that a UX article has such a poorly written headline that I had to read it 5 times before I my brain parsed it properly.
I thought it was going to have to do with left click vs right click until half way into the article. In retrospect it was kind of a silly thing to assume, but thats what my first pass saw, and I use enough software at work that likes to throw everything important under the right click anyway that it seemed plausible.
I agree. I had assumed it was a reference to Right Click>Open in New Tab, and the the whole idea was the a user would open your call to action for after reading the current (something I do constantly).
Re: Why Users Click Right Call to Actions More Than Left
#23There is no data in the article to back up the author's hypothesis. Further no control for colors or even action/offer button language. I have read other papers with data and conducted my own UX studies that show completely different results.
Care to share?
I really would but I'll have to check with my clients. They were commissioned reports. Perhaps once I get everything compiled into something consumable by the public I'll release it as it's own HN post.
The gist of it was that to drive interaction with a website, cursor position is more important than following the "active corners" design philosophy.
So from a pure graphic design point of view placing the action button in the lower right is correct. We all learned that in design class.
However if you want people to actually interact with your action button then it's better to put it closer to where the cursor normally resides. All of my heat map testing shows there to be a natural cursor well on the left hand side.