The main problem is every Techcrunch headline is crafted as linkbait while the articles themselves contain no actual information other than financial details.
If you run an advertising based company then its essential to get traffic. The linkbait certainly gets their articles to the top of HN. The more votes it gets the more traffic it gets.
Our role as ad blind superusers is to redistribute content that we intensely like or intensely dislike so that TC can reach non-adblind users so someone will click their ads. Linkbait works admirably in getting this process started. The point of TC is not information dissemination it's to make something as boring as employees at Twitter giving hiring information to Google interesting. Facts are boring, editorial is what gets content read.