"Your existing business model is disappearing".
No, it's not. It's changing-- just like programming.
Non-consultative design is eminently outsource-able. Many many businesses can thrive with a "good enough" logo or site theme from 99Designs or PageForest... Just like most businesses can thrive with Drupal or WordPress for most of their needs (supported by a $15/hr offshore developer) instead of hiring a programmer.
If you're a designer or a developer, your best protection is being good at solving Hard Problems(tm) that are Core to the Business.
A Bed and Breakfast will never hire an expensive resource for their logo or contact form. But they WILL buy nice mattresses and sheets.
A startup will go to great lengths to buy a crappy used desk on Craigslist for pennies, but will generally NOT skimp on developers or product design if they can help it.
The days of getting paid $95/hr for making something pretty or simple form/database work are coming to an end. But the opportunity for designer/developers who can demonstrably help sales/revenue are EXPLODING.