> A trending search in our data for “myocardial infarction” shows how Google has piled up its products at the top. It returned:- Google’s dictionary definition.
- A “people also ask” box that expanded to answer related questions without leaving the search results page.
- A “knowledge panel,” which is an abridged encyclopedia entry with various links.
- And a “related conditions” carousel leading to various new Google searches for other diseases.
I don't know, I'm conflicted on examples like this. I see the point the article is going for, but I think it's better exemplified by the fact that there's a lot of advertising space taken up at the premium, top of the page on search results.
This example is not Google advertising itself so much as Google changing the features of the search engine itself. It's not emphasizing its own search results over "organic" search results, it's deemphasizing search results altogether in favor of quick, curated answers. Most of the time I can quickly tell what the "organic" source of the direct answer is.
I like that. Is there a way we could get quick curated answers like this without deemphasizing search results? Is that something most people would actually want? I feel a better point of contention is the number of ads, which I care more about.