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How to damage your brand in one smooth shot - Way to GoDaddy

jacquesmattheij.com

21–30 of 334 posts

Re: How to damage your brand in one smooth shot - Way to GoDaddy

#22
post #12

This is stupid. If the elephant is going to be shot by a warden anyway, WHY NOT let some rich american shoot it? Why does it matter WHO shoots the elephant? It doesn't! If you want to argue about whether the elephant SHOULD have been killed, that's fine. There is plenty to debate there. But who does the shooting is of no importance. That said he's right that as a CEO you represent your company--especially when you're…

It has precious little to do with the legality or morality of the action. Circumstances don't really matter here. What "matters" is that you have a picture and video clip that can fuel a he said / she said segment on all the 24 hour news channels and various organizations now have something they can spin for their own purposes. CEOs should know better.

And they do. Any publicity is good publicity.

Re: How to damage your brand in one smooth shot - Way to GoDaddy

#23
I don't agree with GoDaddy's lowest common denominator branding strategy, but it seems to have served them well over the years. It's hard to argue with results.

Make no mistake though, this is just as much a part of their branding strategy as their stupid, tasteless Super Bowl commercials. They'll probably make a token PR apology to hedge their bets here, but this reinforces their "brand" more than it damages it.

Re: How to damage your brand in one smooth shot - Way to GoDaddy

#24

This is terrible. Anyone have any suggestions for a registrar to switch to from GoDaddy?

I have been with Gandi for years. They are a bit more expensive than some other other registrars, but offer good service, and donate proceeds to non-profit projects:

http://en.gandi.net/supports/

Re: How to damage your brand in one smooth shot - Way to GoDaddy

#25
Wow. Just wow.

Having been to Africa and seen elephants in the wild up close, among other animals, I simply can't stomach that I'm supporting a bunch of fat white Americans flying half way around the world to destroy a magnificent animal simply because they can.

I'll be moving my domains away from GoDaddy asap.

Re: How to damage your brand in one smooth shot - Way to GoDaddy

#27
post #4

On the other hand NRA members might now choose GoDaddy as their registrar and webhost.

Well, NO. I believe in the bill of rights, but I do not condone the hunting of elephants.

What do you use a gun for if not killing people or animals?

Re: How to damage your brand in one smooth shot - Way to GoDaddy

#28
Facts: 1) GoDaddy has been doing crazy stunts forever (see rejected Super Bowl ads) 2) GoDaddy is the largest registrar, with 31% market share (http://www.webhosting.info/registrars/top-registrars/global)

Given the above, I would say: 1) He knows exactly what he is doing and why 2) It is working*

*meaning growing the company, making lots of money, returning value to shareholders etc.

Re: How to damage your brand in one smooth shot - Way to GoDaddy

#29

This is terrible. Anyone have any suggestions for a registrar to switch to from GoDaddy?

I recently moved to name.com. I absolutely love their minimalistic interface, and I like supporting local business (Denver)...

So far no issues what so ever other than with GoDaddy and moving domains over because of issues with whois, but once there everything is fast, and simple. Unlike GoDaddy's interface.

Re: How to damage your brand in one smooth shot - Way to GoDaddy

#30

Note: Submitted by me, by hand, after reading the posting and deciding it's relevant to startups. Branding is important, and what you do with your brand is important. Actions speak louder than words. Google is still associated with "Do no Evil," but that's starting to wear a little thin as some of their actions belie the mantra. Similarly, you can get people chanting a slogan, but if you do something wrong, people wi…

   > Branding is important, and what you do with your brand is important. 
As this probably will not hurt them, it is reasonable to come to the opposite conclusion.
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