Local politics have the most impact on people, but get the least attention. Shouldn't it be easier to engage folks on a local level via social media, electronic voting, campaigns, etc?
FWIW, this is not a truism. First, the current administration in particular has been consolidating power.
Also, by many measures (ads, canvassing, town halls, discussion on community-based forums), the local elections get pretty much the same attention as the federal in my area.