No matter whose billboards they are, I would rather not have any. They are a blight on our environment—drive on 294 around Chicago if you don’t believe me.
I love DDG and am a long time user. I’d just prefer that nobody had billboards.
DuckDuckGo Billboards
21–30 of 59 posts
Re: DuckDuckGo Billboards
#22There's one by us and my wife and I were talking about it the other day while stopped at a light...I'm not sure who the target audience for the billboard is, honestly. There's no mention of what DuckDuckGo is. In tech circles it's definitely more of a household name, but to the wider public I wouldn't expect anyone to have heard of it. The call to action is also a bit vague, and doesn't really do much for a layperson…
Yes, I really wish they made it clear they're a search engine. If I didn't already know better, I would probably think they're a security consulting firm or some kind of native app for my computer (like antivirus for trackers).
Regardless, I hope this at least makes them more recognizable to the general public. People often put more trust into names and brands they frequently see.
The billboards I saw in Des Moines the other day were definitely in prominant locations and the design is vibrant enough to grab attention.
Re: DuckDuckGo Billboards
#23There is one listed just up the highway from me, but I have not seen it yet. The billboard is electronic, so it's showing more than just DDG. Usually it's showing some kind of cannabis advertisement.
Re: DuckDuckGo Billboards
#24These... actually worked for me. I've been getting fed up with Google getting worse and had been intending to set my default search to DDG, and seeing the billboard was enough of a nudge to make the switch on my phone. I had tried out DDG before, but the combination of Google getting worse and DDG getting better has passed the tipping point - I wonder how many other people will do the same.
I also did the same but DDG is still worse than google for technical search.
We really need more competitors at search engine space but DDG is still far away from google for technical semantics search.
Re: DuckDuckGo Billboards
#25There's one by us and my wife and I were talking about it the other day while stopped at a light...I'm not sure who the target audience for the billboard is, honestly. There's no mention of what DuckDuckGo is. In tech circles it's definitely more of a household name, but to the wider public I wouldn't expect anyone to have heard of it. The call to action is also a bit vague, and doesn't really do much for a layperson…
Yes, I really wish they made it clear they're a search engine. If I didn't already know better, I would probably think they're a security consulting firm or some kind of native app for my computer (like antivirus for trackers). Regardless, I hope this at least makes them more recognizable to the general public. People often put more trust into names and brands they frequently see. The billboards I saw in Des Moines t…
You're right, there is something to be said for this billboard being more about building name recognition than anything else...I just worry that they're jumping the gun on it a bit, and honestly would have loved to have seen something that made a case for privacy. That would be very difficult to do with a billboard, though.
Re: DuckDuckGo Billboards
#26I understand why they have billboards. I'm not sure I get why they have this billboard map up, other than showing that they could.
Tangentially related, DuckDuckGo is also sponsoring NPR programming. I've heard their snippet on All Things Considered a couple of times recently.
Re: DuckDuckGo Billboards
#27We have one in Berkeley. My 2 year old daughter loves it. I guess this is how branding works.
Re: DuckDuckGo Billboards
#28why there are so many billboards in bruxelles?
Re: DuckDuckGo Billboards
#29We have one in Berkeley. My 2 year old daughter loves it. I guess this is how branding works.
My kid loves it too. "It's the duck from your shirt!"
Re: DuckDuckGo Billboards
#30why there are so many billboards in bruxelles?
So EU politicians (and their staffers) see them.