Nonsense. Anyone who knows his talent and worth, and has an ounce of pride wouldn't stand being jockeyed or lowballed. If I figure at any interview that it's being played like the article says, I'd walk right out. It's the company's freaking loss. Any guy worth his salt should do it.
There was another article on HN that I don't have a reference to offhand but it was something like, hiring an employee at a small company isn't like buying services from a supplier, it's like inviting someone to be a member of a community.