Carlin used to do a straight stand-up kinda gig, with a suit and a tie and the lot. Used to play Saturday nights at the Holiday Inn to a bunch of middle-aged salesmen. Then he realized that he could do a 180 and instead do a routine attacking the system. That's when he really took off. He hit his stride during the late 60s/early 70s with a completely new and growing market: the kids. This is a good example of the sam…
Bill Hicks on marketing: http://www.youtube.com/watch?v=gDW_Hj2K0wo