Facebook pages are worthless for your startup. Go where the early adopters are. • Hacker News Board

Re: Facebook pages are worthless for your startup. Go where the early adopters are.

#21

Post by tblancpain » Thu, Feb 17, 2011, 12:37 AM UTC

g0atbutt wrote: post #19

mayank wrote: post #7

Just a general comment about the site: I love your logo and headline styling, but why is the body text so unreadable? I know I can just ctrl+ it, but it seems that if you're building a better TechCrunch content-wise, why not shoot for better readability [reference intended] of the actual content? The emphasis looks like links and the graphic takes up a lot of room for an element that doesn't add anything.

Thanks for the feedback mayank. I'll get this fixed.

agreed. something like 12pt/1.65 for .post-content works much better.

Re: Facebook pages are worthless for your startup. Go where the early adopters are.

#22

Post by silverbax88 » Thu, Feb 17, 2011, 1:35 AM UTC

mkull wrote: post #16

Be careful here, you are talking in absolutes. If you are b2c you should definitely take a close look at facebook as a part of your marketing strategy. No, not for your friends / family but so you can pay for targeted facebooks ads to show to your potential customers to get them to like your page. My startup now has over 35,000 'likes' on our facebook page, all in our target demo / market. This is huge. We now have a…

I'm impressed. Can you share how, or what kind of response those likes give you? Do you post updates regularly and see visible results?

Re: Facebook pages are worthless for your startup. Go where the early adopters are.

#23

Post by malloreon » Thu, Feb 17, 2011, 8:03 AM UTC

What about early adopters who "like" your site, come to your fanpage, and get their friends to check it out?

Re: Facebook pages are worthless for your startup. Go where the early adopters are.

#24

Post by mkull » Thu, Feb 17, 2011, 7:06 PM UTC

silverbax88 wrote: post #22

mkull wrote: post #16

Be careful here, you are talking in absolutes. If you are b2c you should definitely take a close look at facebook as a part of your marketing strategy. No, not for your friends / family but so you can pay for targeted facebooks ads to show to your potential customers to get them to like your page. My startup now has over 35,000 'likes' on our facebook page, all in our target demo / market. This is huge. We now have a…

I'm impressed. Can you share how, or what kind of response those likes give you? Do you post updates regularly and see visible results?

We post when we have relevant content, which typically is a mix of new products / sales (we are eCommerce) as well as 'interesting' on topic content (funny videos, blog posts, etc from across the web). We also run contents like 'caption this picture' which are very popular

We see a good amount of likes and comments back and forth amongst the customer base, and as mentioned before it drives traffic to our website as well and keeps our 'brand' top of mind.