Live data from Hacker News

Under Armour dumped an app

bloomberg.com

21–30 of 55 posts

Re: Under Armour dumped an app

#21

What a disingenuous title, they're killing some small app, not MFP which is the one people commonly use

Agreed, although the idea of MyFitnessPal being killed for a moment activated my long-held desire to build an alternative. MFP is bloated, locked down (without a premium subscription) and the UX lacks thoughtfulness in many painful ways (two examples: navigating between diary dates and viewing macronutrients per meal).

Re: Under Armour dumped an app

#22
post #16

Earlier quoted context omitted.

Depending on which market you look at its already the case. Good running shoes are not vought from any of these brands, soccer shoes is mainly adidas/nike and just for fashion there could be a new company every day. Its just branding.

I don't think this statement is true: > Good running shoes are not vought from any of these brands The Nike Vaporfly has made numerous headlines[0] for "technology doping" because runners are using it to win marathons. From the recent NYC marathon, Nike and Adidas dominated in comparison to other shoe brands[1]: > Of the total 36 podium finishers, 25 were wearing Nike shoes > Of the 12 winners, 8 were wearing Nike sh…

Shoes of the winning marathoners tells you what brand is sponsoring the runners. The sponsorship has a tremendous impact on who wins major races. The shoes don't have that much of an impact.

Re: Under Armour dumped an app

#23

Under Armour still owns a lot of digital assets (1). I think this set back will help UA prepare for future successes. Bold Prediction: I think by 2035 neither Nike, Adidas, or Under Armour will be the dominant shoe brand. I believe we will have a new company which will change the game dynamically. A new Apple or Tesla of shoes. (1) https://www.google.com/amp/s/amp.businessinsider.com/under-a...

not a crazy prediction. My prediction: Amazon. I have a few pairs of their branded shoes. Simple, cheap, effective. People will eventually realize the newest neat-o feature in the latest shoes are not that big a deal.

Shoes are a Zahavian signal. It doesn't matter how comfortable or convenient the shoes are. Its primary purpose beyond protection of your feet is to prove you are with it. Same applies to iPhones and designer clothes.

Re: Under Armour dumped an app

#24
It's just really tough to compete in the fitness tech market. The total addressable market size isn't huge. And over the last few years Garmin has thrown tremendous resources into it and launched so many new products that smaller competitors were squeezed out. Wahoo, Suunto, Coros, and Polar are still hanging on with small market shares in devices and Strava may survive as an independent app. Nike tried and gave up. Fitbit was slowly dying and got rescued by a Google acquisition. But anyone else is going to have to come up with a real disruptive innovation to have a chance of long term survival.

Re: Under Armour dumped an app

#25
Tech startups change a lot, when you use something one and off over a long period of time, I find it difficult to navigate within their ecosystems.

As for sports tracking, there are a few reasons I can see to use them: Social, Health, Visualization, & Data collection/management

Maybe a little off topic for some, but here is my experience with sports tracking after using a couple of different solutions during the past 10 years:

I like Endomondo, and joined fairly short after they launched the website.

They have had a pro version, a plus version, and now a premium version. Just when the app launched, I bought the paid version from the app store, which was a single payment and I liked to support a new, and in my case local, initiative.

One thing which was really nice with particularly this app, was the audio feedback, while running, so no need to look at a screen to get the lap time, pace, heart rate, etc.

I don't use the social features a lot, but it seems that Strava[0] now dominates in this space, I have tried their app, but I don't like their data vis, and find their privacy/sharing permissions to distracting to modify to suit my preference.

I have since moved to using a running watch from Garmin and don't really rely on the tracking capability of a smartphone.

Now I have copied my running activities to runalyze[1] a project which used to have all their code base on github in their earlier days. They do a fantastic job at visualizing data from both my watch and surprisingly also very well from 3rd party footpod powermeters[2], they do this much better than Garmin does on their own website[3] because they overlay right and left shoe on the same graph. They do on the other hand, not have 'social' features, but you can generate a public sharable URL.

Luckily, Garmin is a pretty big company, and the will hopefully not close their service any time soon, but it bothers me a little that on my newer watch, 920XT, I need data connection to extract my activities from my watch directly directly to their platform in order to view it.

On my old 910XT, it was possible to extract activities to my laptop, or even to my phone with a 3rd party app[4] and an ANT+ chip. There was even a nice app for viewing activities locally on the device [5] - a really nice solution if you don't have a data connection, and you are using an older watch with an android phone.

Over all, I have been very happy with Garmin, just with the tiny exceptions of need for online sync, and the decision to remove support for their temperature sensor data field.

-cheers

[0] https://www.strava.com/

[1] https://runalyze.com/

[2] https://runscribe.com/

[3] https://connect.garmin.com/

[4] https://play.google.com/store/apps/details?id=com.quantrity....

[5] https://play.google.com/store/apps/details?id=sk.flashdev.gc...

Re: Under Armour dumped an app

#26

Sneakerhead here. This is tangental but related. The core of Under Armor's problem is design. The market is simply not excited by UA's offerings. This cascades throughout their ecosystem - this app included. UA sells shoes, no question. Just not to sneakerheads. Think of it this way, I remember as web engineer, when engineers were installing Chrome on family members computers to get them off the built-in browser. Chr…

I hope you'll forgive my ignorance, but what do you (as a "sneakerhead") look for in shoe design? Is this a matter of visual aethetics, or of performance/support metrics? I buy shoes relatively rarely, and usually end up getting something similar to what I had before, so I feel like I have no idea what "good design" even means in a shoe, any more than I would consider design of a screwdriver.

Obviously, such good design exists -- I like one cordless drill better than the other, for example -- but often time good design is not immediately obvious. What are the hallmarks of good shoe design that you look for? What excites you about one shoe vs another, and that prompts you to buy specific shoes rather than whatever happens to fit at $store?

Re: Under Armour dumped an app

#27

Earlier quoted context omitted.

I don't think this statement is true: > Good running shoes are not vought from any of these brands The Nike Vaporfly has made numerous headlines[0] for "technology doping" because runners are using it to win marathons. From the recent NYC marathon, Nike and Adidas dominated in comparison to other shoe brands[1]: > Of the total 36 podium finishers, 25 were wearing Nike shoes > Of the 12 winners, 8 were wearing Nike sh…

Shoes of the winning marathoners tells you what brand is sponsoring the runners. The sponsorship has a tremendous impact on who wins major races. The shoes don't have that much of an impact.

That's just dead wrong. Multiple independent researchers have verified that the latest Nike running shoes are more efficient than any competitors. In these distance running events even a tiny improvement can be the difference between 1st place and 11th. The lion's share of prize money and recognition goes to the top 3; everyone else barely gets mentioned.

Re: Under Armour dumped an app

#28

What a disingenuous title, they're killing some small app, not MFP which is the one people commonly use

Agreed, although the idea of MyFitnessPal being killed for a moment activated my long-held desire to build an alternative. MFP is bloated, locked down (without a premium subscription) and the UX lacks thoughtfulness in many painful ways (two examples: navigating between diary dates and viewing macronutrients per meal).

I know there are at least 2 popular alternatives. My only real complaint of MFP is it takes like a full minute to start up. Don't know if its because I run adblock on my phone, and they have a long timeout to some metrics endpoint. But its a minor annoyance.

Re: Under Armour dumped an app

#29
post #24

It's just really tough to compete in the fitness tech market. The total addressable market size isn't huge. And over the last few years Garmin has thrown tremendous resources into it and launched so many new products that smaller competitors were squeezed out. Wahoo, Suunto, Coros, and Polar are still hanging on with small market shares in devices and Strava may survive as an independent app. Nike tried and gave up.…

It is tough. One of the nice things about the Garmin universe is that they have a foundation of open standards that help with interoperability and forward continuity if parts of that universe close. The FIT file format is open. The ANT+ protocol is open I believe, but devices can also use BLE which is open. If I preserve all of my FIT files, and Strava decided to close down, I could upload them all to Training Peaks or an alternative site. I've already written my own analysis software which didn't require permission from any website for access to my data. My Garmin device gives me access to the FIT files without requiring a cloud service.

Re: Under Armour dumped an app

#30

Earlier quoted context omitted.

I don't think this statement is true: > Good running shoes are not vought from any of these brands The Nike Vaporfly has made numerous headlines[0] for "technology doping" because runners are using it to win marathons. From the recent NYC marathon, Nike and Adidas dominated in comparison to other shoe brands[1]: > Of the total 36 podium finishers, 25 were wearing Nike shoes > Of the 12 winners, 8 were wearing Nike sh…

Shoes of the winning marathoners tells you what brand is sponsoring the runners. The sponsorship has a tremendous impact on who wins major races. The shoes don't have that much of an impact.

Clearly you haven’t run any marathons recently. Most serious runners with money to spend are now using nike by my observation
Post reply on HN