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SEO lessons learned by writing a blog post every day for two years

flaviocopes.com

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Re: SEO lessons learned by writing a blog post every day for two years

#21

Post by chiefalchemist »

In the last couple months my mental-model of SEO has evolved. Traditionally SEO tends to be defined by things like kwyword density, proper heading tags, page load speed, etc. I don't dispute those, but the perspective is misguided.

Ultimately, someone comes to a search engine with a need. The search engine's top priority is to satisfy that need. That's the relationship that matters to the search engine. That's the customer. Supplying you visits is not what the search engine cares about. Your source site is a means. It's not the ends.

Your website page rank, and such are effectively irrelevant. The priority isn't you. It's the asker. They have the need. They need to be happiest.

Yes. Of course. There are things you can do help the search engine help others. The key to maximum effectiveness is to understand your role and your place in the process.

Re: SEO lessons learned by writing a blog post every day for two years

#24

Post by ecmascript »

He doesn't show any statistics from his own blog to back his theories up.

I don't know, I don't think these are any valuable SEO lessons imo. The tl;dr of this post is "I find SEO optimization boring so I just write whatever I want and don't think about it".

There is nothing wrong with that statement except that it isn't a SEO lesson. Sure quality over quantity is a good SEO lesson. To provide stuff of value is good for SEO but that goes without saying.

SEO is about optimizing your content and the value you already bring. If you load the whole blog async for example, it won't be very good for SEO no matter how good or helpful the content it.

Re: SEO lessons learned by writing a blog post every day for two years

#25

Post by diegoperini »

nonseobeliever wrote: post #23

SEO is an effort made by people to get in front without really offering much. If they'd be oriented on quality more, maybe their success would come more.

I'd really like it to be the case but that requires an indexing algorithm where usefulness as a metric is defined as an objectively quantifiable property of a page. Is there such algorithm?

None of the search engines I use can do that on every kind of content out there. Google works well for software development related stuff and last minute news. Bing is good for video search. Yandex hardly ever censors pirated content which is useful in that niche. DDG works like a lottery where sometimes it is the best among all, but sometimes it shows garbage.

Re: SEO lessons learned by writing a blog post every day for two years

#26

Post by generalpass »

zpeti wrote: post #16

There are no specific stats in this article about what exactly we mean by SEO and traffic. What do you want to do with 1m visitors per month? Make money from them or sit back happy that people read your content? Run a business, or a blog? What is the end goal here, have a well read blog with no specific niche/topic? In that case SEO probably can be organic. But if you are a business dependent on some google traffic f…

Not to mention that the content of the blog is developer focused.

How would his techniques perform if he were writing about consumer goods such as quadcopters or coffee makers?

Re: SEO lessons learned by writing a blog post every day for two years

#28

Post by dazc »

generalpass wrote: post #26
zpeti wrote: post #16

There are no specific stats in this article about what exactly we mean by SEO and traffic. What do you want to do with 1m visitors per month? Make money from them or sit back happy that people read your content? Run a business, or a blog? What is the end goal here, have a well read blog with no specific niche/topic? In that case SEO probably can be organic. But if you are a business dependent on some google traffic f…

Not to mention that the content of the blog is developer focused. How would his techniques perform if he were writing about consumer goods such as quadcopters or coffee makers?

Not sure about consumer goods such as coffee makers but a lot of small businesses try blogging as an seo tactic and give up very quickly when they don't see instant results.

Aside from this, lack of focus and an unwillingness to give away free advice are another two common mistakes.

Re: SEO lessons learned by writing a blog post every day for two years

#29

Post by dazc »

adriansky wrote: post #15

This always puzzle me about SEO. Let's say you are writing an article that you want to cover in-depth. Which one is better for SEO (both options has the same content): A. Publish all in one long article B. Publish in a series of small articles

A

Re: SEO lessons learned by writing a blog post every day for two years

#30

Post by dazc »

amelius wrote: post #4
hobabaObama wrote: post #3

tldr; Don't try to fool google. It take genuine efforts with quality of your content to be on top of SEO.

In other words: SEO doesn't work anymore.

Things like load speed, security and mobile responsiveness can make or break a site's Google performance. So yes, some stuff works but chasing trophy keywords and such is a fools errand.
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