In my experience, recruiters who set up at career fairs tend to do it wrong sometimes, too. I haven't been to a career fair since I graduated university in 2004, but there are reasons I stopped going to them. 1. Show Up . This is self-explanatory, right? On a number of occasions, a company would set up a table with a poster or two alongside a locked bin for people to drop their resumes in. I don't mind if a one-perso…
7. Don't just direct everyone to your web site. This ties in to some extent with #2. If you're not meeting the students, setting up interviews, holding info sessions, etc., then your physical presence is superfluous and distorts students' expectations of career fair.
8. Don't say you're looking for students from all majors. You won't get taken seriously. Maybe your company really does have openings in every field this school offers, but USPTO is the only employer I've seen who can even come close to justifying this claim.
It's also worth noting that students (here, at least) talk to each other about the recruiters they've encountered. Students remember really good recruiters and those who make serious faux pas.