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Sonos's “recycle mode” intentionally bricks devices so they can't be reused

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Re: Sonos's “recycle mode” intentionally bricks devices so they can't be reused

#22
post #14

Apple pays Chinese "recyclers" for not to refurbishing their I-stuff, and sending it to a crusher. That's not a big secret in the industry. A lot of luxury goods brands destroy their unsold merchandise, and some even go Apple style after their second hand market too.

Source?

https://www.vice.com/en_us/article/yp73jw/apple-recycling-ip...

I myself worked in refurbishment in the very beginning of my career. Even back in 2012 they were already quite militant with the refurbishing industry.

They blackmailed Alibaba into removing refurbished Apple goods from their store under a threat of pulling their goods from Tmall, and suing them in the US.

Iphone 4 started manufacturing using a non-sticky optical bonding gel for the glass, but later they switched to a hard epoxy out of a sudden in the middle of manufacturing run.

People noted that this was a very expensive solvent resistant epoxy that was very hard. They intentionally made it impossible to unbond the display without ruining it.

Re: Sonos's “recycle mode” intentionally bricks devices so they can't be reused

#23
What a total waste.

Apparel companies are starting to participate in the secondary market for their used gear, why can't Sonos do something similar?

Examples: - Patagonia Worn Wear (https://wornwear.patagonia.com) - REI Used Gear (https://www.rei.com/used/shop/gear) - Arc'teryx Rock Solid (https://rocksolid.arcteryx.com)

As it stands, Sonos is effectively buying their old speakers and then throwing them away. Could they not recoup their costs and avoid e-waste by simply selling the used Sonos devices into a market that can't afford the brand new ones? I thought this is how most phone trade-in programs worked, which seems like a mature process now.

Re: Sonos's “recycle mode” intentionally bricks devices so they can't be reused

#24

So Sonos devices need "activation" via some server on the internet? Why? If I just want to stream audio within my own home, why is internet even necessary? And what happens when Sonos goes out of business and the servers are shut down? I just don't understand why people keep buying such things...

Sonos don't need to go out of business to shut down the servers.

Re: Sonos's “recycle mode” intentionally bricks devices so they can't be reused

#25

So Sonos devices need "activation" via some server on the internet? Why? If I just want to stream audio within my own home, why is internet even necessary? And what happens when Sonos goes out of business and the servers are shut down? I just don't understand why people keep buying such things...

Because it is super convenient to set up, works well, and it is non obvious how it is harmful.

Re: Sonos's “recycle mode” intentionally bricks devices so they can't be reused

#26
post #7

Well, this is where the industry is going. The latest buzzword we hear in the industry is called "product as a service" — you buy a product, but still don't own it. You have to keep paying them for using your own property or else they remotely brick the device. First gen Ipods were a prime example, but now everybody seem to want to do the same. We recently had a prospective client who had an idea of very cheap intern…

> First gen Ipods were a prime example

Eh what?

Re: Sonos's “recycle mode” intentionally bricks devices so they can't be reused

#27
If the devices become useless, how is this any different from Sonos just offering customers "trade-in" value for their old devices (like for used cars) and then throwing them out? Just that the device doesn't get physically mailed to Sonos?

Like if you think it's just spiritually bad to throw working things out, fine. But how is Sonos doing wrong by the customer?

Re: Sonos's “recycle mode” intentionally bricks devices so they can't be reused

#28

What’s intensely frustrating about this is that audio equipment is one of the few areas where old high end kit is still absolutely fantastic for current users. I have an NAD 3020 from the 1980s which works perfectly with the same pair of speakers that it was bought with. I can’t say the same about other tech, but audio just doesn’t age at the same speed.

Millennial audiophools need their 192kHz 32-bit playback. Grandpa's sound system just won't cut it for reproducing those refined ultrasonics.

Re: Sonos's “recycle mode” intentionally bricks devices so they can't be reused

#29

So, Sonos optionally lets you brick your own device, as part of their Trade Up program that gives a discount on your next device. It's named Recycle mode as, presumably, all the bricked devices are good for is recycling. There doesn't seem to be anything stopping users from selling their speakers on - they just forgo the Trade Up discount. The poster's point that this cuts down on re-use of perfectly good products is…

I assume Apple and other companies sell the used products to liquidators who refurbish and resell them. Is that not true?

it is worth noting that there is enough profit in a new iPhone to eat the discount they are giving you, even if your old phone ends up in a crusher.

Re: Sonos's “recycle mode” intentionally bricks devices so they can't be reused

#30

What a total waste. Apparel companies are starting to participate in the secondary market for their used gear, why can't Sonos do something similar? Examples: - Patagonia Worn Wear ( https://wornwear.patagonia.com ) - REI Used Gear ( https://www.rei.com/used/shop/gear ) - Arc'teryx Rock Solid ( https://rocksolid.arcteryx.com ) As it stands, Sonos is effectively buying their old speakers and then throwing them away. C…

Then they would have to continue supporting those devices, which isn’t part of the planned obsolescence business model. It would also dilute the luxury brand halo that Sonos has tried to cultivate.

It’s more like Louis Vuitton getting into the secondhand market. They too would (and do) destroy merchandise rather than let it get sold at a discount and dilute the brand value.

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