Telcos should focus on being dump pipes and leave the application layer to others. Going into messages or even content is nothing but a rent seeking attempt to exploit a missing net neutrality mandate.
Devil’s advocate: it’ll never change because where’s the money in being the provider of dumb pipes? More to the point, if you’re a publicly traded company with stock price and future earnings based off on this kind of rent seeking being priced into your valuation, and let’s also say you desperately wanted to do some the honorable thing and ramp operations down to dumb pipe level, how could the markets and shareholder…
Companies, in particular companies that run infrastructure through public spaces, don’t exist in a vacuum.