Well. There’s a reason why Netflix is successful. They spent a lot of money and time operating as a tech-heavy company before becoming a content-heavy company. Just as an example, their Open Connect appliances (
https://openconnect.netflix.com/en/) are an impressive piece of technology that probably needed years of research.
Launching a streaming service sounds simple in the paper but there are hundreds of complexities under the hood that ensure availability, speed, security, and reliability.
If my Netflix experience wasn't as trivially smooth as it is (from a UX point of view) I wouldn’t pay for it.