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I'm selling my software for too much money and nobody is buying. Any ideas?

udeployer.com

21–30 of 52 posts

Re: I'm selling my software for too much money and nobody is buying. Any ideas?

#21
post #2

Try reducing the price?

Don't know who downmodded you. Perfectly acceptable advice. I'm not saying it's the answer, but relevant nontheless.

IMO $500 for deploy tool is a bit too much, when there are so many free tools available already... or whip up your own bash script.

To OP: You should have a Features link. It's always the first link I find when comparing products.

Re: I'm selling my software for too much money and nobody is buying. Any ideas?

#22
post #5

1) You need to radically increase the professionalism of that website to support the $499 price point. That price point is not necessarily high for someone in an IT group at a large company, but he cannot pay it to you because everything about your site -- the design, the copy, the video, etc -- screams "risk." Look at other sites which successfully sell to large corporations with buckets of money and try to hit the…

Thanks for your points. I also think the website is very unprofessional, not to talk about the video demonstration; my accent is quite horrible and the absurd amounts of "hrms.." are unacceptable considering my target audience.

I guess I wanted to go for a more "casual" feeling. In the sense that companies would feel more comfortable knowing that I was just a casual developer and that I will have full attention towards them and their success with my product. I guess that's not how the real world works though.

Re: I'm selling my software for too much money and nobody is buying. Any ideas?

#23

My immediate reaction on seeing that it is for deploying applications and Windows is mentioned was "Why not use Group Policies or System Center Configuration Manager"? Also the applications that you show being deployed aren't exactly the kinds of things that most enterprises would be bothered about pushing to desktops...

The company I worked for last year actually needed to deploy these 3rd party apps. Flash and other free software needs to be updated to the latest version to avoid security concerns... so the idea for uDeployer sparked.

Re: I'm selling my software for too much money and nobody is buying. Any ideas?

#24
post #19

What are your biggest competitors? I am assuming the big players would be at a higher price point? More the an GUI complaints people have pointed out the thing that initially gets my attention is that I can only see 6 programs, unless this was able to install just about everything someone needed when provisioning new machines the value proposition seems to be lacking. Something I think of when I think of a suite of a…

The funny part is that there's no competitors. So far nobody (that I've found) has chosen the path of creating a Windows repository of free software (Skype, Flash etc.).

But you're right, I need to show and support more apps. After I finished development I just put all my efforts in marketing and now, after one year, I'm quite tired of just adding refinements to the program - I would love for someone to just buy it so that it would really drive me to get back into development.

Re: I'm selling my software for too much money and nobody is buying. Any ideas?

#25

Your video needs more professionalism. Given that video, I'd rather just use Windows Deployment Services or pay for Altiris. * What's with the closing statement? You need to redo that, this YT video feels more like a developer demo than a demo that needs to sell to the stakeholders in the business. * "Trust me" is not a word used in most demonstrations aimed at corporations * Don't go searching for the Finance Copy A…

The video is totally unacceptable, I know. My accent is horrible and I need a professional to do this for me. I just wanted something quick to show people how it actually worked - but I guess it's not enough for large companies.

Re: I'm selling my software for too much money and nobody is buying. Any ideas?

#26

It seems to me that when you ask for feedback here on this site, most answers are about website design and typography and length of text and other unnecessary but very visual stuff. This stuff is unimportant. If a person needs your software, all that stuff will not deter him from trying it. If I need some deployment software and your text is a bit gaudy, I'm not going to abort the download. I've been selling software…

The "human behind" was exactly my selling point. I wanted to show people that I have full interest in their success with my product, and that I'm passionate about my product and its future.

And I totally agree that if I'm selling a desktop application I should probably concentrate in making its UI simpler instead of my Websites UI... it's not a web-app.

These price-list requests are quite interesting, I would think people would like to know right away what the price is, but maybe that's not the case considering your experience - thanks for the advice.

Re: I'm selling my software for too much money and nobody is buying. Any ideas?

#27

Make your download and buy buttons bigger. They look like 10px in size- are you ashamed of charging?

Come on! You think that someone who needs that software will be deterred by a 10px different in download button size? He found this website somehow, but then can't find the download button because it'S 10px too small?

I don't think that someone who needs that software will not purchase simply because a font is not the right size, but how often do you get frustrated when wanting to buy a product when you don't know the price or can't find the checkout? I'm just saying that if you make it easier for people to buy, then they will. App stores (Apple et al.), music players (iTunes), games consoles (Xbox), independent software developers, massive online book stores (Amazon), internet marketplaces (Ebay), payment providers (PayPal et al.) have all done the work here. Have a look. I challenge you to find the smallest "Buy Now" button, then lets compare that to someone whom is actually making money on the internet. It's called usability.

Re: I'm selling my software for too much money and nobody is buying. Any ideas?

#28
post #26

It seems to me that when you ask for feedback here on this site, most answers are about website design and typography and length of text and other unnecessary but very visual stuff. This stuff is unimportant. If a person needs your software, all that stuff will not deter him from trying it. If I need some deployment software and your text is a bit gaudy, I'm not going to abort the download. I've been selling software…

The "human behind" was exactly my selling point. I wanted to show people that I have full interest in their success with my product, and that I'm passionate about my product and its future. And I totally agree that if I'm selling a desktop application I should probably concentrate in making its UI simpler instead of my Websites UI... it's not a web-app. These price-list requests are quite interesting, I would think p…

When you email people, they are not interested in your passion or anything else. They have a problem. They want someone helpful to fix their problem without trying to sell them anything. That's it. Don't be too chummy, don't be too cold. Just be straightforward and helpful - like a guy fixing a computer.

If you are too friendly, you often lose the sale.

Also, being a human behind it is not a selling point. It's not a differentiator. It's just the expected thing. Your product is your selling point, don't try to sell anything else.

People want to know immediately what the price is - but people who are communicating with you are a LOT more likely to buy from you (assuming you know how to communicate with them).

Re: I'm selling my software for too much money and nobody is buying. Any ideas?

#29

Earlier quoted context omitted.

Come on! You think that someone who needs that software will be deterred by a 10px different in download button size? He found this website somehow, but then can't find the download button because it'S 10px too small?

I don't think that someone who needs that software will not purchase simply because a font is not the right size, but how often do you get frustrated when wanting to buy a product when you don't know the price or can't find the checkout? I'm just saying that if you make it easier for people to buy, then they will. App stores (Apple et al.), music players (iTunes), games consoles (Xbox), independent software developer…

But if someone is buying a $500 product they will not be side-tracked by small annoyances (like not being able to find the Download button). If they're interested they will most likely send me an email - which I hope is clear enough.

Re: I'm selling my software for too much money and nobody is buying. Any ideas?

#30
post #5

1) You need to radically increase the professionalism of that website to support the $499 price point. That price point is not necessarily high for someone in an IT group at a large company, but he cannot pay it to you because everything about your site -- the design, the copy, the video, etc -- screams "risk." Look at other sites which successfully sell to large corporations with buckets of money and try to hit the…

Your first point is quite wrong. I've been selling $600 value software for years now, and design of the website has typically had no effect at all on sales. What people care about is "does it work" and "will it be supported"?

Can you share your website? I would expect that patio11 is correct, since I wouldn't recommend it at my company just because the website doesn't inspire confidence. Maybe your case is special in some way? Are you actually making sales through some other channel?
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