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Email marketing regulations around the world

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Re: Email marketing regulations around the world

#21

Post by choward »

jermaustin1 wrote: post #8
United857 wrote: post #7

I usually opt-out of all marketing emails whenever I can, but my pet peeve is when e.g. my bank tells me about a new feature in their mobile app or something otherwise trivial, and claims it's a "important account-related" email that I can't opt out of. To me, important is "We saw $5000 charges to your account from Elbonia, can you verify?". "Download our new app with new redesigned UI!" is not.

What about notification of an actual account level feature like: "We now support instant transfers between you, and your family/friends!"? Would you still consider that a marketing email or a notification?

That's absolutely a marketing message. It's most likely a feature that I don't care about and benefits the company more than me. I don't need my phone to vibrate. If I received a transfer that's a different story.

Re: Email marketing regulations around the world

#23

Post by ddevault »

If you read this as a guide for how to do email marketing (which the authors, an email marketing company, clearly want you to do), then you're part of the problem. These regulations don't exist for you to edge up to the line and spam people within their margins. Spam is still spam, and anyone who sends it is an asshole. That's all there is to it.

Re: Email marketing regulations around the world

#24

Post by ghaff »

cabaalis wrote: post #22

CAN-SPAM has worked well in that I generally don't get random spam anymore. But, the cold marketing emails. Woooooow, the cold marketing emails. Several of them, Every. Day. It's epidemic in my inbox.

I don't know how much is CAN-SPAM and how much is that SPAM filtering became so effective that old-fashioned SPAM basically doesn't work any more (if it ever did).

>Several of them, Every. Day.

Lucky you. Between the fact that I'm on PR lists, I attend events all the time, I download various company info for my job, etc. (Plus companies I've ordered stuff from etc.) I probably get closer to 100/day.

Periodically I make a point of systematically opting out of mailings I can't imagine ever caring about. But mostly I rely on Gmail tabs and just skimming my email for anything I actually care about.

Re: Email marketing regulations around the world

#25

Post by driverdan »

treebornfrog wrote: post #15
United857 wrote: post #7

I usually opt-out of all marketing emails whenever I can, but my pet peeve is when e.g. my bank tells me about a new feature in their mobile app or something otherwise trivial, and claims it's a "important account-related" email that I can't opt out of. To me, important is "We saw $5000 charges to your account from Elbonia, can you verify?". "Download our new app with new redesigned UI!" is not.

Couldn't agree with you more. I get marketing SMS with pictures from my network provider about the new iPhone etc. Its terrible.

That's unacceptable. I'd change providers.

Re: Email marketing regulations around the world

#26

Post by driverdan »

cabaalis wrote: post #22

CAN-SPAM has worked well in that I generally don't get random spam anymore. But, the cold marketing emails. Woooooow, the cold marketing emails. Several of them, Every. Day. It's epidemic in my inbox.

Most cold marketing emails I get are spam and in violation of CAN-SPAM. Unfortunately pursuing it isn't worth the time.

Re: Email marketing regulations around the world

#27

Post by driverdan »

singron wrote: post #20

I was reading CAN-SPAM and I came across the definition of "electronic mail message" in 15 USC § 7702(6) > The term “electronic mail message” means a message sent to a unique electronic mail address. Note that it doesn't specify anything about SMTP or any specific email protocols besides the address. I wonder if messaging systems that use email addresses as identifiers might unintentionally be subject? E.g. Ads shown…

I'd love to see someone bring a case asserting push notifications are electronic mail messages under CAN-SPAM.

Re: Email marketing regulations around the world

#28

Post by eli »

singron wrote: post #20

I was reading CAN-SPAM and I came across the definition of "electronic mail message" in 15 USC § 7702(6) > The term “electronic mail message” means a message sent to a unique electronic mail address. Note that it doesn't specify anything about SMTP or any specific email protocols besides the address. I wonder if messaging systems that use email addresses as identifiers might unintentionally be subject? E.g. Ads shown…

Seems like a stretch. A Facebook web ad isn't sent "to" an email address.

Re: Email marketing regulations around the world

#30

Post by JohnFen »

jermaustin1 wrote: post #8
United857 wrote: post #7

I usually opt-out of all marketing emails whenever I can, but my pet peeve is when e.g. my bank tells me about a new feature in their mobile app or something otherwise trivial, and claims it's a "important account-related" email that I can't opt out of. To me, important is "We saw $5000 charges to your account from Elbonia, can you verify?". "Download our new app with new redesigned UI!" is not.

What about notification of an actual account level feature like: "We now support instant transfers between you, and your family/friends!"? Would you still consider that a marketing email or a notification?

That's 100% a marketing message.
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